English Search Engine Optimization) is a series of activities for the “promotion” of a web resource, its adaptation to the requirements of search engines. The ultimate goal of optimization is to reach the search tops and get traffic.
Internal optimization 10 Ways to Create an
Internal website optimization is a large part of all SEO and includes work on HTML code, usability, and bringing the website into compliance with search engine requirements.
1. Compilation of a set of key phrases (queries) characterizing the site – the user enters them in the search bar. There are several america phone number list free online tools for this, the most popular of which is wordstat on yandex.ru.
The clickability is affected by the snippet. Attractive meta tags, the presence of micro-markup and extended snippet elements (picture, price, article gallery) can encourage the user to go to the site directly from the search engine.
Technical optimization
Technical improvements to a website are necessary for better understanding by robots. Promoting a resource without working on step 3: publication and distribution its technical part is unprofitable and pointless.
Technical optimization is the responsibility of a. Webmaster with sufficient knowledge and experience. Unqualified changes to the HTML code can render the resource inoperable.
- The remaining settings are made – they create a robots.txt file, in . Which they specify the main mirror, set prohibitions or 10 Ways to Create an permissions for indexing individual blocks, pages, or duplicates. In a separate sitemap.xml, they malaysia data specify a portal map to facilitate the indexing process by search robots.
- Dupliate in html page elements created on JavaScript, frame, flash technologies.
- Connect HTTPS to protect personal user data, set up redirection from HTTP pages.