📚 The different types of SEO texts

SEO copy can be written in several ways . This depends on the information you want to convey and the results you want to achieve. However, the 10 writing steps you’ll find in the rest of this article can be applied to all the types of publications detailed below.

I also remind you that referencing your content on Google is an action that you carry out over the long term . This is why, in the vast majority of cases, I recommend that you create timeless texts , which persist over time and do not expire. This is what we call “  evergreen content  ”.

• Website page  : take special care with your home page and your service pages.
• Product sheet  : short and complete, the description of your products must be easily readable while being optimized for SEO.
• Blog post  : answer internet users’ questions and demonstrate your expertise.
• Online press article  : provide information on current events in your field.
• Storytelling : Tell a story that resonates with your readership (perfect for an “about” page).
• Copywriting : optimize your content to drive sales (suitable for conversion pages).
• White Paper  : Convey detailed technical information in a downloadable PDF document.
• Guide  : Compare products or inform your audience accurately and comprehensively.

📜 10 steps to writing quality SEO text

To properly optimize your text for SEO , I suggest you follow 10 steps . Once you’ve integrated this methodology , it will be a natural process and you won’t have to think about it again!

1. Choose the right topic

Choosing the right topics is essential for attracting a qualified audience to your website and proving your expertise to Google . To find the right topics, you must first clearly define your ideal client  so you know how to tailor your writing and deliver a relevant message.

Next, you can do an SEO competitor analysis or use the SEOQuantum tool to create good topic clusters . Then group all your topics into an editorial calendar to  strategically plan your posts .

2. Find the best keywords

Now that you know what topics will be covered in your SEO texts, you will look for keywords that will allow you to get traffic to your site . When you create your list of keywords , remember to analyze the query intent behind them.