Black Friday and Cyber Monday are two of the most important shopping days. If you want to boost sales as an online retailer, these two days are crucial.
We have come up with 4 of the best interactive sticky menu and banner ideas for Black Friday and Cyber Monday. You can use this article as a helpful guide to join the Black Friday 2022 madness and grow your email list and sales.
What is Black Friday?
Black Friday is the popular day after Thanksgiving whatsapp and digital marketing that marks the start of the shopping season. It is the busiest shopping day during the holiday season.
Historically, Black Friday can be traced back to the mid-20th century. Philadelphia police first used the term to describe the chaotic traffic on the day after Thanksgiving. As the term became popular, the business community also began to accept it.
Traditionally, businesses would open their doors at 5am and offer a variety of in-store deals to get an early start on Christmas. However, the shopping rush has recently moved online, with 2021 setting a record179.8 millionLong weekend online sales.
according toNRF46% of holiday shoppers started shopping earlier than usual in 2021. By the beginning of the month, the average buyer had completed 28% of their shopping.
How to prepare your store for Black Friday and Cyber Monday?
When it comes to Black Friday marketing strategies, there is no one-size-fits-all solution. Instead, it will help if you pay attention to what works best to attract customers. However, some proven strategies may support you.Black Friday Dealsand marketing plans.
Plan Black Friday deals . Remember, Black sophos acquires secureworks Friday is all about discounts and deals. Therefore, planning sales is essential to being ready for Black Friday.
Customers will visit your store on this day expecting to find unique Black Friday deals, so make sure you choose something distinctive, stand out, and unique.
Use social media to promote . While some buyers enjoy the thrill of the hunt, others prefer to plan ahead and take advantage of early bird discounts. You can attract both types of customers by promoting your sales on social media.
Expand your sales channels . Black Friday will bring a wave of customers to your store. So why limit yourself to a single platform? Instead, leverage multi-channel sales to increase revenue during the shopping frenzy.
Optimize your website with sticky menus and banners . As users scroll down a page or navigate a website, a sticky menu on that page will remain visible and in the same place. For this reason, sticky headers (and sometimes persistent navigation bars) have become a standard in web design.
Sticky navigation is suitable for retail, e-commerce and other “actionable” websites where the owner wants visitors to take a specific action, such as clicking to make a purchase. These navigation menus will improve the customer experience and give them more brazil data control over the navigation on their Black Friday website.
Likewise, sticky or floating banners encourage customers to check out your products and see the best deals you have for them. Let’s focus on this!
Implement a live chat option in your store to answer product questions, address purchasing anxieties, and resolve any checkout issues. This personalized touch can make all the difference in converting browsers into satisfied customers during your busiest sales days.
4 Black Friday Sticky Menu and Banner Ideas
1. Black Friday Floating Welcome Greeting Bar
You can use a “Welcome” floating bar for regular customers or Black Friday visitors browsing your store. Also, a personalized welcome bar can help you attract more customers with promo codes or other offers.
The welcome bar greets visitors and lets them know about the great deals they’ll see as they browse the site.
These bars serve two purposes: one, you get their contact details, and two, you offer a discount to spark their interest in buying early.