If you haven’t gotten a clue how powerful social engagement is, keep reading. When you do social engagement and all that jazz, the next thing that will happen is you’ll get more likes and more shares from your followers. And when you get more content shares, that’s when you could potentially generate more leads. Yet, we all know that business isn’t just about getting more leads. You need ROI and sales so you need to convert these leads as well. leads and boost conversions on social media: 1. Integrate video with your promotions. If you’re still on the fence about whether short-form or stop-motion videos will work for you or not, stop right there.
Why do Facebook, Instagram, YouTube, and TikTok
are the most popular social media platforms for both small businesses and big brands? Because nowadays, videos are a thing. If you’re looking to target Millennials and Gen Zs, then it’s high time you include creating video content for your products or service promotions. In a statistics done by Wyzowl, they surveyed 582 unique respondents and found that: 87% of marketers credit video increasing their (website) traffic. Video has helped 94% of marketers better explain their product or service. 86% of marketers say video helped them generate leads. 81% of marketers say video helped them directly increase sales.
93% of marketers say video increased brand
awareness. Meanwhile, on the consumers’ side, here’s what Wyzowl found: 96% of customers watched an explainer video to learn more about the product or service. 88% of people said they were convinced to buy a product or service after watching a brand’s video. 78% of consumers say watching a brand’s video convinced them to download an app or software. Interestingly, 73% of the respondents say they’d prefer to watch a short video when they want to learn more about a product or service. I hope these numbers will encourage you to start doing short video promotions as early as now.
It’s never too late to start. 2. Make compelling
calls to action Over the years, people have become more conscious and savvy when it comes to calls to action (CTA). Unfortunately, hard selling doesn’t work on social media. Don’t add to the noise by making small changes to your social media profile and captions. Adding a bit of personality to your captions won’t hurt. In fact, it can encourage more engagement with your audiences. Take a look at one of Melissa’s Instagram image captions. See how they manage to stay relevant with the summer season. jelly shoes It only goes to show that Melissa values engagement with their followers more than pushing to sell their footwear on the spot.
3. Make your landing page mobile-friendly With
5.31 billion unique mobile phone armenia phone number library users around the world (and still growing at 1.8% every year), it’s in your best interest to create a seamless experience for your customers. To do this, your social landing page must be at the storefront of your social media account. Let’s take a look at Lander’s Facebook page: Landers mobile landing page When you click on “Shop on Website” button, it will take you directly to Lander’s site landing page. As you can see, the featured items on sale above the fold are mostly focused on healthy food. At the same time, you can instantly see the name of the items and prices when you scroll down to its page.
Also, it didn’t take long for the webpage
to load. The site speed wasn’t bad as well. Landers made sure that their customers have easy access to their website for smooth checkout. I also took Google’s mobile-friendly test for Landers to see if they’re mobile-optimized already. Here it is: Google mobile friendly test If you want to boost conversions for your business, you can use Google’s mobile-friendly test as your benchmark. To pass the test, you need to make sure that your social landing page or your webpage is optimized for site speed and loading time. When you have both of these important factors, you surely create a seamless experience for your customers.
4. Use user-generated content as your social proof
If you want to increase your s did you know that you can also attract ales, nothing is as powerful as using your customers’ photos as your social proof. In this day and age, people give more prominence to authenticity. They can identify outright if the brand makes enough effort to engage with the customers. While some brands have wisened up with their marketing strategies, some still need work. To do this, you may use a short video or a photo taken by your customer with your product in use. Here’s one great social proof example from Rob and Mara’s Instagram account: Rob and Mara shoes There is not much more evidence you need to know that Rob and Mara appreciate the photos taken from their clients than this.
My two cents? Try to get as much social proof
from your customers as you can and use it to ws data gain more leads and boost your sales. It helps you with an almost instantaneous customer service As more brands jump into the social media bandwagon, people have begun setting their expectations in getting almost immediate customer feedback and interaction. And you can’t blame customers. They want to make sure that they’re getting the value for what they’re paying.brands and their customers. In fact, 71% of people who have had a positive experience with a brand on a social media platform are more likely to recommend it to their friends.