This measurement is also important online, but it is a little easier to monitor with the digital tools available.
And you, do you understand what multichannel marketing is and its advantages? This effort will certainly bring positive results for the campaign, making the company increasingly present in the consumer’s memory and strengthening the brand.
If you need help thinking about and implementing advertising campaigns for your business, contact DDWB and find out how we can help!
Instagram has over a billion active
Users, and each user spends an average of 53 minutes on the platform. It’s an indispensable marketing tool for anyone laos email list looking to gain followers, right? It’s no surprise that this is one of the main goals of many retailers. It turns out that it’s not that simple: you need to know how to increase engagement on Instagram.
Continue reading to understand what “engagement rate” means, why it’s important to keep an eye on this metric, and how to implement a marketing campaign on Instagram.
After all, what is engagement rate?
Instagram engagement rate is a quantitative measure of how users interact with what you post. In other words, it is a healthy metric to monitor the strength of engagement through likes, comments, and shares.
The formula for measuring
This rate is the number of likes and comments your page receives per post divided by the total number of followers. Then, the value found must be multiplied by 100.
Why is it rules of facebook, instagram and other social networks that are worth knowing essential to increase engagement on Instagram?
While a large part of social media marketing involves posting and sharing content, you want your audience to interact aero leads with your posts. So, it’s important to track how many people are engaging with your posts, liking, commenting, and visiting your website from Instagram, as well as which accounts are generating the most leads.