Did you like the post? Subscribe to our newsletter to continue following our content and stay up to date with the latest news!
Today, we have several communication channels, which opens up a much wider range of possibilities for companies to promote their products and services. Within this new reality, we find the concept of multichannel marketing.
But what exactly is this marketing and what advantages can it bring? These are the topics we will cover in this post. Read until the end!
What is multichannel marketing?
This is a strategy in which the company runs marketing campaigns on different communication platforms simultaneously.
The idea is to generate a unique perception, but one that reaches the public through different channels, including offline.
With more demanding consumers, investing in multichannel is a way to reach the target audience through different means, without giving up the company’s identity and the message that the campaign wants to convey.
How is multichannel marketing structured?
We can see multichannel korea email list marketing campaigns being run in the following spaces:
TV;
printed (newspapers, magazines);
billboards;
social media ;
emails;
websites for desktops and laptops;
responsive websites for smartphones and tablets.
The main goal of this type of marketing is to ensure that potential customers are reached, even if this requires minor adaptations. The campaign must have the same impact on all platforms.
What are the advantages the holy trinity of social networks: how to succeed on facebook, instagram and youtube? of multichannel marketing?
When planned according to the client’s objectives, targeted at the ideal audience and applied correctly, this marketing model can bring several benefits to the company. Discover the main ones.
Increase visibility
Brand awareness aero leads indicates the recognition of a brand by consumers. Companies with very high brand awareness have products known by their brand name, rather than the name of the item. A close example is that of a razor blade, often called Gillette.