AB testing involves comparing two different versions of similar elements to see which one drives more conversions. For example, you could send two differently worded emails about the same promotion and compare the percentage of conversions each email generates:
In other words, ecommerce businesses have a lot to gain from mastering AB testing.
In this article, we’ll cover some of the best tips to follow if you want to make the most of AB testing for your eCommerce business.
We’ll walk you through some of the most important whatsapp and digital marketing items you can test and the best practices you should follow to help you fully leverage the potential that AB testing has to offer.
Tip 1: Test different colors
Often, it’s the basics that matter most, and color is no exception.
When you’re testing elements of your e-commerce store in order to optimize your entire site, color is a component that can’t be ignored. After all, if something like changing the color of your “Buy Now” button from blue to green can increase your conversion rate, then that seemingly small change is well worth making.
Color will likely appear in every aspect of your eCommerce store, from the design of your site to the products themselves. It’s important to start AB testing color during the production phase – this allows you to make your color story a key part of your finished product.
Tip 2: Rewrite and Rewrite
Finding the right words is both challenging and necessary. When it comes to e-commerce AB testing, focusing on effective wording is a key part of improving your calls to action, headlines, and copy – which means it involvesMore than 50%Elements for AB testing:
Let’s say you’re an e-commerce business in the retail industry that sells clothing. Your headline “Clothes to add to your wardrobe this winter” could be rewritten municipalities and cfe officials halt telecom works as something like “Winter wardrobe must-haves” to catch shoppers’ eyes and let them know that your clothes are not to be missed.
Rewording isn’t limited to headlines, either. For example, you might take a piece of copy that isn’t performing well at driving conversions and look for ways to implement changes that will help improve conversions. This can help you turn every page of your eCommerce site into an optimized conversion driver.
Tip 3: Post at different times
E-commerce businesses rely on the time their customers spend online. Therefore, they can benefit greatly by being more active when most of their customers are active online.
For example, you can use AB testing to optimize the schedule for publishing blog content and launching new products.
In some cases, your target audience will be more active at times you wouldn’t expect. For example, if you’re based in the United States, you might have a large following in Australia or Singapore — all of which will be up at completely different times than your own staff.
Tip 4: Try offering free shipping
You’ve perfected your marketing strategy and you’ve got tons of potential customers coming to your site. Many of them flock to your website, load their shopping carts, but leave before checking out.
If this sounds familiar, then this AB testing tip can help you.
In addition to using the right marketing solutions, it’s also a good idea to consider offering free shipping.
In addition to makingNearly halfIn a recent survey, all customers were more likely to purchase from an online store, which is a good way to test whether the product or shipping is the factor that prevents customers from completing the transaction.
If free shipping isn’t an option, it might be a good idea to offer a free shipping option alongside your paid courier option. This lets customers choose their priorities and ensures you can provide free shipping for those who really rely on it.
Tip 5: Offer Promotions
Based on the previous point and the statistics above, discount codes are another useful way to drive conversions. It’s a good idea to AB test differentDiscount pricing strategyAnd determine which ones work better for your customers.
One strategy you can use is personalization. This thailand data approach involves using the data you gain on individual customers to offer them personalized discounts. For example, if someone comes back regularly to view a specific product, you could offer them a 10% discount or a first-time buyer offer.
Promotions, especially personalized ones, can help customers feel like they’re getting a good deal by shopping with your business.