You’ve probably heard the terms micro and nano influencers a lot lately. What you might not know is that they can be extremely powerful when it comes to promoting your eCommerce store.
Micro-influencers are individuals who have between 10,000 and 100,000 followers on social media.Nano influencer followersUnder 10,000. These creators are considered more relatable and credible than celebrities, so they can promote your product in an organic and authentic way.
When you work with micro-influencers, you whatsapp marketing service don’t have to worry about them promoting products that their followers don’t actually want or need. They only promote items they believe in and would personally use — so you can trust that they will sell your products in an honest manner.
Read the guide below to learn why and how to leverage nano and micro influencers. We’ll discuss strategy, payment, channels, and more.
Why and How to Use Micro and Nano Influencers?
Without further ado, let’s see why micro and nano influencers are the secret weapon for your eCommerce store.
1. Get more useful insights
Companies often ignore this opportunity rather than capitalize on it. However, micro- and nano-influencers:
- Know their audience intimately. Sharing this knowledge with you will give you better ideas on how to improve your product or information.
- Be articulate and confident. After sharing your product with these creators, conduct interviews similar to market research. The findings understand how to increase engagement on instagram will help you improve your product delivery (e.g., less or more packaging) or certain features. You can even find new angles for your message to improve your copywriting abilities.
2. Engage your audience
People prefer authentic, unfiltered content to traditional advertising. This is nothing new under the sun. What is new is the rise of social media, which allows companies to deliver branded content in a way that consumers prefer.
This way is through micro and nano influencers.
Side note: Sure, you can hire super influencers or even celebrities. However,Statistics displayThe engagement rate is inversely proportional to the number of followers.
Nano- and micro-influencers can trigger more engagement because:
- They are genuine. These creators are invested in the topics they discuss and have spent hours researching before.For example,Fairyis a beauty nano-influencer who promotes hair accessories and wigs. Faye has been working with female hair loss treatments for a while now, so she understands the struggles of women going through this experience.
Therefore, she is relatable, credible, and trustworthy because she is going through the same thing. Therefore, when Faye recommends a hair accessory or a wig, her followers trust her research.
Fast Facts:People 61%Trust influencer recommendations instead of traditional advertising.
- They can interact with their followers.Marketing ExpertBuilding a relationship with potential customers is one of the best lead conversion strategies. Micro or nano influencers have the time and interest to communicate with their audience. This means people can get the answers they need about a specific product simply by messaging the content creator via DM.
Your e-commerce company can benefit from this authenticity and direct connection with your audience. And don’t forget to leverage the insights gained from influencers, as we discussed in the previous section.
Here is the problem:
Some “influencers” have fake followers and engagement groups designed to deceive you.
Here’s how to figure them out: Check audience quality.
- If all the reviews look the same and thailand data are very bland (like “great product” or “beautiful”), then there’s a red flag for your influencer.
- If a profile lacks detailed information (e.g., photos, personal information), it is likely fake.
So what is a good engagement rate?
For micro-influencers, 3% and above is good. For nano-influencers, you should aim for at least 6-10%.
3. Brand Discovery
Micro- and nano-influencers also help with brand discovery.
Let’s say your company sells vintage shoes. If someone knows they want this product, they can search for it on Google. If they find your site in the first result, you score a point for heritage brand discovery.
What if some people don’t know they like the shoes? Or what if your brand doesn’t rank well on search engines?
This is where social media comes into play.
Imagine this from a potential customer’s perspective. They’re scrolling through Instagram and suddenly one of their favorite influencers posts some beautiful shoes.