Many of the people reading our newsletter work in the creative industry. The foundation of this industry – the principle that allows us to make money – is copyright. The fortunes of film studios, publishers and companies based on innovation and the production of new technological solutions are built on it.
The line between honest use of someone else’s work and plagiarism or copyright abuse is becoming increasingly blurred. Should self-learning systems pay for telegram blast access to articles, photos, and video materials? The answer is not clear to me. What is certain is that creating a new form of copyright law adapted to our times is of fundamental importance for those who plan to make money from their ideas.
Contents:
- Mickey Mouse Free
- Who is investing the most in AI?
- Small and medium-sized businesses fear cookie withdrawal
- Outsourcing or in-house?
- Warner Bros. to merge with Paramount?
- The scale of layoffs at Big Tech
- How is Bluesky developing?
- Copilot on your phone
- Check your hangover level
- Shorts
- Weekly Tool
- Visual merchandising in e-commerce. Knowledge from the blog
Mickey Mouse Free
Did you know that January 1 is Public Domain Day? There is something to celebrate this year, because Mickey Mouse has just become public domain. However, it is only about the image of the famous mouse from “Steamboat Willy” from 1928, and not his newer, more famous versions. Interestingly, the animated film from almost 100 years ago was supposed to enter the public domain in 1984, but it managed to extend the copyright for another 40 years, thanks in part to extensive lobbying by the entertainment giant.
Who is investing the most in AI?
Big Tech: Big tech companies like Microsoft, Google, and Amazon have far outpaced venture capital groups in investing in AI startups in 2023. Tech giants accounted for two-thirds of the $27 billion raised by AI companies. A large portion of that define a campaign amount is made up of mega-deals, including Microsoft’s $10 billion investment in OpenAI and the billions of dollars raised by Anthropic from Google and Amazon.
Small and medium-sized businesses fear cookie withdrawal
One of them is first-party data, but independent actions in this area are a costly solution, especially for smaller companies. The salvation for marketers from material data small and medium-sized companies in the coming years may be the support of good old marketing agencies. Make sure that your campaigns will still be effective.