Analyze your audience and find out what they really need : Implement surveys to get to know them in depth, analyze their comments, obtain detailed reports of your Email Campaigns. All this will help you make more effective decisions based on the results obtained.
Create content that is useful and helps them in their daily lives : Prepare irresistible content that they will find entertaining. Take advantage of this opportunity to tell stories, increase your reputation and educate your prospects.
Create a short, attractive and very explanatory landing page: Use them to collect data from your new overseas data subscribers. There are different landing page formats that you can use depending on the action you expect users to take.
Collect the name and email at the
A beginning and end of posts : Keep in mind that giving a gift or promotion to your contacts does not oblige them to give their consent to receive communications, therefore, it is necessary to clarify that by subscribing they are accepting commercial communications and the processing of data by the company.
Set up an email confirmation reminder page : Remind them to confirm their email (double opt-in). Send a confirmation email that is clear and self-explanatory.
Create a welcome page to say thank you : Through a Landing Page to confirm the subscription, you can thank them with a special gift.
Encourage your Subscribers to take the first step : Motivate them to introduce themselves and comment.
Summarizing
So, the first thing you need to do is
detect a need , know what your visitors want to obtain and create quality content suitable for them. Then define the scope, be clear about the objective you are pursuing with your Lead Magnet and based on this create the value proposition .
Give your future Subscribers access to a summary of all the benefits they will get by joining your List. Include a CTA , call to action to induce user behavior.
Invite your visitors to leave a comment or feedback in the form of a testimonial, encourage them to participate. Remember to always thank them for their participation, this will help you connect with your users. Finally, measure the effectiveness of your Lead Magnet to optimize your strategy.
So that you don’t miss any details of this amazing training, we share with you the complete presentation by Ignacio Santiago . Take note of each tip!
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Did you find this training interesting? You probably wanted to keep learning, but don’t worry! We’ll be waiting for you next week with the unmissable Webinar by José Facchin , a Digital Marketing consultant, who will give you the keys to how to optimize your content for SEO positioning . Sign up for free!