Do you already know the four fundamental pillars of any strategy? Make sure you are clear about what each of them consists of. They are key points in the state of your business and analyzing them will allow you to know what improvements you should implement in your business.
Product: Service, product, good or idea that you have to offer, designed to satisfy customer needs.
Price: This is the amount of money that buyers pay to obta . A in your produ updated 2024 mobile phone number data r use your services. It has added value and you should always try to make it competitive for your market.
Place: Place refers to the distribution channels used, where the products are available to consumers, the place through which customers make their purchases.
Promotion: A set of actions aimed at convincing and seducing consumers. It is advertising aimed at communicating what you are selling.
How to evaluate the consumer?
Today’s consumer is no longer the same. Before, they had to go to a physical store to compare prices, products and quality. Now, however, everything is within reach of a finger, with a click the product arrives immediately .
The alternatives seem to multiply every minute. It is no longer just a store in the neighborhood; on the Web, consumers find a wide variety of businesses and products.
This has led to changes in the characteristics of buyers. We find two distinctive features of the 2.0 customer:
Smart Consumer
They get informed before buying, consulting among their friends, using social networks and search engines before making a decision. The consumer no longer just has a need and satisfies it, but they get informed about how to cover that need in the most effective, practical and fastest way , and finally achieve their goal.
Before, people would go to the store. A few years ago, people started using Google to see the characteristics of the desired product. Now, they can access comments on social networks, forums, and even specialized search engines where prospects can find detailed information about what other users think, whether the product is recommended or not, if there is a special offer, etc.
Pro-Consumer
An individual who produces and consumes content. The USG ( User Ge google estos cambios, tanto si el nerated Content ) is born, a type of consumer who not only wants to buy, but also wants to be the protagonist of a story . Different brands allow the product to be personalized and make the user feel like singapore data a decisive part of the creation mechanism.
To get to know your consumer in depth, you can ask yourself the following questions:
How do you think and feel?
What do you watch? What content do you consume and what catches your attention.