You can segment based on age, gender, or location (depending on what works best for your business), but we recommend that you don’t stop there. Use the data you collect about your customers (preferences, their activity, etc.) to create new segmentations based on your Buyer Personas and the stage of the Buyer Journey they are in, or even by the type of campaign you are running.
Not all of your leads
will be interested in every email you send, so segmentation is a fundamental first step. In fact , 75% of email recipients are more likely to open an email if it comes from a segmented campaign. This way, the benefits are for everyone: your customers receive content that really interests them and you, and conversions increase!
You need to start by thinking about what volume of emails is optimal for your audience. We don’t have a magic number, but we can tell you to test it out by sending a couple of emails over a few weeks, for example, and see what results physician database you get based on metrics like openings, clicks, and conversions.
Regarding design , we advise you to take into account the following
The subject. Keep it short and direct, telling the user what they will find inside the email. Try to include the person’s name, which will increase the opening rate from 10% to 14% .
It’s not about overloading your email with unnecessary i don’t have that magic touch information and images, but about providing your customers with content that really interests them. 86% of consumers say that more than half of the emails they receive are not useful ; position yourself among the remaining 14% by getting straight to the point.
Give them their own space
free of other distracting elements, and make them large compared to the text, making sure your customers see them. Keep the copy short and persuasive: buy now, download now, start free trial, etc.
Make it easy for your customers to unsubscribe. Always give gambler data them the option to unsubscribe in your emails. Failing to do so can lead to you being considered spam.
4. Analysis and optimization
Once your campaign has been launched, the work is not over; it is time to analyze the results obtained and optimize.