Where to look for such people? You can’t get away with a simple target. We look for them through participation in exhibitions and art fairs, where we communicate with collectors and interest people. We actively develop social networks and our website to create a community around our brand.
It is important not just to sell
To establish relationships and share our stories and philosophy. In general, it is communication, communication and more communication. We try to be very open. Free course How to build a community you where to start building your own community and how to support and develop it further, how to attract and retain people, and what tools will help make the community more attractive and participation in it more interesting.
Did your experience in the fashion industry help the project?
Connections, networking? It help and helps to make unique things and my own style. I definitely have many friends and acquaintances involv in home owner database the industry, but this does not really help in development and promotion, to be honest. Hard work, perseverance and confidence in your product help. What is the geography of your orders?
From Russia to Europe, Dubai and Asia
Such orders give us the opportunity to show how universal and in-demand our art is. Now it has become a little more difficult with logistics, but we select the earliest active solve problems as they arise. How are you doing online? We use Telegram and Pinterest for promotion: they are great for visual content.
Plus art marketplaces: for example
Manner & Matter, where they work well with designers and decorators. We also do not forget about specializ platforms for the art market, which allow us usa data to find the target audience and maintain connections with collectors. Telegram for the visual is interesting. It is generally accept that it is about texts.