It is no mystery that well-thought-out activities can improve a site’s positioning with SEO . What about email marketing ? Can it help us climb to the top and position our site? With this article, written in collaboration with 4Dem, let’s find out together.
- Generate recurring visits . If the previous whatsapp and digital marketing points are respected and implemented with an effective strategy. It will not be too difficult to see an increase in recurring visits compared to unique visits. These begin to arrive when a customer is sufficiently loyal and. We have used a good dose of lead nurturing (a type of communication that aims to follow and “grow” the relationship with the customer). Well-equipped platforms like 4Dem help manage sales funnels of this type.
- Improve social media distribution . Contacts do not “live” only on emails; they need to be known, qualified and it is useful to “transfer” them to all available.
What does SEO mean?
SEO ( Search Engine Optimization ) is a set of techniques and actions aimed at improving the visibility of a website on search engines . This goal is achieved through the adoption of good practices and the optimization of the site’s content, with the aim of improving the organic positioning of the site in search results. SEO requires in-depth knowledge of search engine rules and user search trends, as well as constant monitoring of the results and activities of competitors. A good SEO strategy can bring lasting benefits to the website, increasing its reputation and authority in the reference sector.
Why email marketing?
Email marketing, often greatly underestimated compared to. Seo, can in fact significantly influence the positioning of a site within search do you know how much this would help your business? engines. This occurs through various factors. Such as the number of visits to the site and interactions with. The content that can be stimulated through email marketing.
For example, people who land on a blog post via. A newsletter are more likely to leave a comment , thus increasing interaction with. The site and improving its positioning on search engines. Email marketing, therefore, can be a valid ally for. Seo since it integrates the organic visibility of the site and improves. Its reputation and authority in the reference sector.
In this field, the concept of deliverability is very important. The ability of emails to effectively reach the recipient’s mailbox, overcoming provider. Blocks and anti-spam systems, which could be very reminiscent of seo positioning.
The more optimized and “artfully crafted” a content is, the more likely it is that your recipients will see it.
What are the benefits of a good SEO strategy with Email Marketing?
There are at least 5 different tangible benefits through which an effectively set Email Marketing strategy can influence SEO positioning. Let’s see them:
- Create a more efficient content strategy . Sending an email and reading the metrics allows you to have a numerical and objective view of the content that a certain type of audience likes the most. By studying this data and writing texts, you can create more suitable and increasingly performing content.
- Increase engagement on the website . The previous point necessarily leads to this: studied and performing contents stimulate the public and lead them to interact; it is also a type of qualified public, that is, of which we know some data such as email, name, surname, depending on the case. An improved interaction means longer reading and taiwan data permanence times, lower bounce rate and many more clicks on the internal pages.
- Generate research on your brand . The beauty of Email, compared to other types of marketing, is certainly the type of rapid and continuous communication that you can have with your contacts and the possibility of improving the notoriety and positioning that the brand has in its perception. Being able to fix yourself in the mind of a customer is a sure advantage compared to other competitors.