- Links yes, without exaggerating . As we have seen, internal links and connections to our social networks are an excellent strategy to improve visibility, interactions and positioning. However, be careful not to overdo it: a text full of hyperlinks becomes difficult and annoying to read and seems to want to communicate that we want to sell something at all costs. Instead, we want the contact to have the information they need without feeling “crushed”.
- Create automatic flows. With all the whatsapp marketing service technology we have available, it is unthinkable to do everything manually 1 to 1. Automatic flows allow you to study and implement a path for users depending on the actions they perform. A user signs up for the newsletter? The trigger activates and we give them a discount.
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Think about effective CTAs
- The marketing world in general is full of CTAs. Everyone uses CTAs and on the other side you are bombarded with appeals, requests, questions to take action. When you are subjected to too many unsolicited messages it is natural to exclude the “standard”, the poorly thought out or banal CTAs. A good CTA, on the other hand, is contextual and consistent with the message, it is creative and immediately stands out from the others! Good work in this sense also helps authority.
- Measure . Remember that in addition to the content creation phase, there is a phase of studying the results obtained. Metrics are nothing more than the “response” that your users give to what you have studied for them. like it too. Numbers don’t lie! The more an Email Marketing platform allows you to monitor, the better. Having an overall view is better than having a thousand scattered spreadsheets. 4Dem, for example, allows you with the tool several resources to synchronize and process data from different sources in real time.
A good platform: 4Dem
As mentioned, a great option is to use specific software that has numerous integrations, an example is 4Dem .
This all-Italian platform allows you to create a complete email marketing strategy , offering the possibility of sending not only communications via email but also SMS and automatic flows, as well as creating landing pages and forms & pop-ups for contact acquisition.
of integrating the 4Dem platform with your e-commerce, greatly simplifying management and allowing you to create effective email marketing strategies to increase sales , saving time and resources.
Keep everything under control with professional software
4Dem allows you to apply and put into practice taiwan data the best practices that we have seen together. Therefore it allows you to create automatic flows with which to manage your personalized funnel for users; it gives you the possibility of building your A/B tests and subsequently evaluating their appreciation starting from the campaign data that can be viewed in a dashboard complete with everything you need. Finally, the software integrates perfectly with the main e-commerce plat