It is good to know that google does not scan emails even if they are written with seo in mind. However, indirectly an email campaign can reach a qualified audience. And this facilitates interaction with online content already available.
From here it’s all downhill: suffice it to say whatsapp blasting that users who arrive. From an email and view a website are more than willing to perform specific. Activities such as navigating different pages of our site , sharing our content. Commenting on blogs or social media or simply leaving likes of support.
How does all this translate? With the term “engagement” or “involvement” which are calculated by google. Through bounce rate or time spent on the page as main metrics. In the available documentation it is not always clear to understand. What changes in terms of seo on a site when talking about involvement. But we can take for granted that an active and participatory. User improves positioning in search engines .
To help engagement, you need to explicitly invite users. To share their opinion or encourage sharing. Comments and likes on social media. Although not directly linked to seo positioning factors. Help make the brand better recognized by users in terms of notoriety.
How to combine them intelligently?
First of all, through email marketing you can maintain a relationship of trust with contacts who in turn become loyal and continue to demonstrate interest in services and products over a long period of time.
Emails are useful for lead generation since the conversion rate is usually very high. You can invite users to read in-depth articles on your blog , thus improving your search engine rankings.
We must not forget the importance of attachments and content such as white papers, infographics, articles or ebooks capable of generating traffic to the site , increasing its popularity and improving its reputation. If the content was particularly appreciated, the contact will have no problem coming back often to see if other content is available.
Furthermore, Call to Action (CTAs) can be you will be able to do this bec inserted within emails to help share our content on users’ social channels, spreading it to a larger audience. The authority of the site increases in step if the links to a page also increase, always according to Google and its ranking system. Therefore, the higher the number of links from authoritative sources that point to your site, the higher the authority of the domain itself .
Some best practices for an effective strategy
Each campaign can be unique depending on the product, the goals you want to achieve and also the budget available. However, there are some good best practices that help to obtain results when correctly applied.
- Subscribers via form is better . The important thing is not so much to have numerous contacts gathered who knows how but to have good quality contacts, loyal and interested in the brand. It is preferable to obtain genuine contacts after they have signed up to our form, because they know us or are interested in us.
- Value for them > value for you. Always reflect by paying attention to the value that your contacts want to have from you. In the world of marketing there are no friends but exchanges dictated by needs: if you betray expectations, even if only at taiwan data the content level, they will not easily come back to you.
- Avoid Spam . Using an Email Marketing system does not automatically mean inundating the user with unwanted messages while surfing on their own. You need to maintain contact that is constant but not annoying or they will unsubscribe from your mailing list. According to the Database Marketing Institute, two emails a month is a good balance to ensure the best opening rate.
forms available on the market.