Geographical characteristics Geographical characteristics include the city where the client lives, as well as the climate and cultural characteristics of the region. For example, if a company sells children’s clothing in Chelyabinsk, it is important to consider the climate not only when selecting the product range, but also when conducting advertising campaigns. For example, in Chelyabinsk, parents try to choose the warmest overalls for their children for the winter. Therefore, they study articles on the Internet, listen to experts.
Parents pay attention to the density of
The overalls membrane, water resistance, air permeability. In slovenia phone number library advertising, it is necessary to emphasize these features of the client portrait. An advertisement tailored to people’s interests – with product features 3. Socio-economic characteristics Socioeconomic characteristics include education, standard of living of the client, professional data: position, salary level.
When creating a client profile
It is worth describing where he lives, what he does, how much he earns. This helps not only to understand the level of income and interests, but also to segment buyers. Let’s go back to the make it a team example of the children’s clothing store. Let’s say we have two portraits of people: Irina 25 years old, married, two children, lives in the suburbs of Chelyabinsk. Marketer by education, works as an editor at T-Zh. Personal income 100,000 ₽, family income 250,000 ₽. The woman lives in her own private house, taken out a mortgage, she is doing repairs.
Prefers aesthetics in everything
The interior, in clothes, in books and films . Anna is 28 years old, single, no buy lead children, has two nephews. Lives in Chelyabinsk in a rented apartment. She is She is registered as self-employed and does tutoring. Income is 80,000 ₽. She likes practicality in everything. It is obvious that Irina and Anna buy completely different children’s clothes. Irina prefers elegant suits for her children, even everyday things she will choose with an interesting design. Anna chooses comfortable things, during the purchase process she will first of all read reviews. This affects what the business can offer to both customers and how it will build a sales strategy.