Please enter a valid name What is lead generation? The main task of any company is lead generation, i.e. attracting potential consumers (leads), regardless of the industry. Marketing has created a huge number of opportunities for this. Without lead generation, a user who is not ready to make a purchase at the moment will leave the site and it will no longer be possible to establish interaction with him. Any visitor who in one way or another shows loyalty to the company’s brand can become a lead. But this is not yet a completed
Sale, but an established Please enter a valid name connection between the seller
Please enter a valid name and the buyer, which arose as a result of a specific action – a price request, a request for a call back, a subscription, etc. How does lead generation work and how to convert ordinary site users into leads? Let’s figure it out in the article.
Lead classification
All users on the network have different readiness to buy a product belgium telegram data so in marketing they are classifiedby temperature:Hot leadsInterested in buying and ready to do it here and now. They don’t need additional explanations of the product’s value, as they have already managed to evaluate it inadvance.Warm leads
They show interest, but it is not as strong as that of hot leads. Such users still have a share of doubts and objections that need to be addressed in order to convince them to buy. If this works, the target action will take place.Cold leads
This group contains users who are either not very interested
in the product or not interested at all. They have not yet figured out for themselves how exactly the offered product can help them solve their problems, so they do not have much motivation to buy anything yet.
Leads are also divided by effectiveness:
Non-targeted leads
Users leave a request for a product or service, but they are not the target audience that needs this product. This can happen if a visitor left a request out of curiosity or in an emotional outburst, but does not confirm it in a conversation with the company manager or cannot remember it.
Targeted Leads
That same target audience, ready to make a purchase.Empty leads
They submit applications with incorrect contact information, so there is no way to contact them. These may be banal machinations of your company’s competitors, but no one is immune from them.
Lead generation channels and tools
Lead generation is possible from different online or offline platforms. Ideally, it will be traffic, not just
a customer base. Let’s take a closer look at the possible channels.
Search engines
Yandex and Google are visited daily by millions of users, potential leads, so you can confidently say that some of them are already looking for your offer. You will only have to form the right offer, present it correctly to show the benefit for the future buyer. You can organize a lead generation channel from search using SEO or contextual advertising. These are the most common Internet lead generation tools. In SEO, keywords are indicated on the site that are visible to users when they enter a
query in the search bar. The problem is that visitors
Please enter a valid name rarely look at the results beyond the first two there is also the possibility of working pages, which means you need to bypass competitors and get to the TOP. SEO optimizers select rare queries that are almost never found on competitors’ sites, gradually moving the client’s site in the results, increasing the effectiveness of lead generation and the likelihood of getting leads.
Contextual advertising depends on the user’s requirements. It offers the solution that he was looking for on the Internet yesterday. For example, he needed to buy tiles, wallpaper, other building
materials, and today he sees an advertisement with such offers.Targeted advertising
Please enter a valid name Advertising is an old and reliable channel for lead generation. Targeted advertising is set up in social networks for a specific cold target audience. They do not have any needs for the product yet, but they may appear very soon. Social media marketing helps to effectively build brand loyalty and attract new leads. Social networks can only be a source of traffic to encourage users to go to the site. But you can use them for work to get an engaged audience.
For this lead generation method to work, when
choosing a social network, you need to database d consider the specifics of the product and its target audience. Go to the advertising account of the platform, enter the target audience data and see how many users – potential leads, the social network gives out in response to your request. If everything is fine, start working on this lead generation channel. Before launching a community, you need to set priorities, what exactly it is needed for, what result it will bring.
Cold calling
In the sales sphere, this method of lead
generation is in great demand. Large companies have created sales departments that deal with cold calls as one of the lead generation channels. This allows you to scale your business capabilities, get ready buyers or expand your lead base.
Cold mailing
Emails to potential leads that are se