Product placement in product centers: what you ne to know? Sometimes we don’t even think about how many things are done in the store just to buy a certain product. Studies show that even about 70 percent all purchases are impulse. We want to share a few nuances with you. Optimal utilization of the trading hall space: 40 percent. for commercial equipment, 60 percent. buyer area. In the store, we usually walk on the right side of the road and don’t even think about why.
An the goods are plac under the right hand so that you can grab them
These are establish rules and the buyer unconsciously follows them. If the shopping hall is divid into profitable and unprofitable zones, then the job seekers database goods that are plac right at the entrance to the shopping hall are in the worst place, because no one can see them. If you were to evaluate which shelf is the most profitable and generates the most income, it is the tops locat at 150-180 cm. in height.
Customers are also affect by areas near elevators and stairs, as a person climbs up and looks around
However, retail chains have even more strategies and tricks to influence people and even 77 percent. people follow the rules. Many of you have how to integrate telegram with your website for better marketing results probably already notic that the most important goods: bread, meat, etc. are at the back of the store because people browse the entire store for them, increasing the likelihood of impulse purchases.
Movement paths are made in stores so that customers can see the entire display
Also, there is a constant rotation in the stores, otherwise customers get us to always finding products in the same place, so it is necessary to change the arrangement of products, otherwise customers will not see a different assortment. In stores, the material data best stands are mobile, as they are easy to quickly rearrange. In small stores, it is best to rearrange goods every six months, and in large ones, every year. Retail chains use different strategies and layouts of goods in the trading halls: Free planning – the customer chooses the shortest and most rational way to purchase goods.