If you notice changes in your search engine rankings or organic traffic when analyzing your July statistics, be aware that Google’s algorithm update will impact you in July 2021.
Adapting to algorithm changes is whatsapp data an important part of any company’s ongoing SEO strategy. As search engines look for ways to continually delight their customers, they must evolve to meet new needs.
When search engines make these changes, they rarely say what they mean for your business. Instead, you’re left to wait and see how they affect things, and then adjust your strategy to keep up.
So what happened this time when Google updated its algorithm? We’ll cover some of the major changes and what could happen to your site.
Link quality has become more important than ever
This update was specifically aimed at link spam. The updated algorithm uses even more advanced artificial intelligence to understand the quality of outgoing links from a page.
One of the biggest impacts on have you noticed a drop in profits sites will be around link monetization. Google is not trying to reduce site monetization, but rather is trying to encourage link attribution to provide additional information about the outgoing link.
Sites with low-quality backlinks will see a significant impact on rankings with this update. The official announcement states:
“As part of our ongoing efforts to improve the quality of search results, today we’re launching a new change to combat link spam that we’re calling the ‘link spam update.’ This algorithm update, which will roll out over the next two weeks, will be even more effective at identifying and eliminating link spam on a broader scale, across languages. Sites that engage in link spam will see changes in Search as those links are re-evaluated by our algorithms.”
Google reminded us what a quality link is and how to avoid the consequences of link spam updates.
Sites that use spammy links have seen the biggest impact on their rankings. But the good news is that fixing this problem isn’t that difficult. Revisiting your linking strategy is an important part of restoring your site’s search rankings.
Reducing domain congestion
For some searches, one domain dominates the top results. But this is not ideal for customers looking for a variety of information from different sources.
In the past, this problem arose when a domain had different country codes, such as .uk or .au. Sites with multiple country codes would dominate the top search results, but with the same information repeatedly.
Google has realized that this is taiwan lists not in the best interests of its customers. Now these multiple country codes, known as ccTLDs, will be combined in search results to show only the site with the country code that matches the user’s query.
Recovering from Google’s July 2021 Algorithm Update
If your site is not doing well after an algorithm update to combat link spam, looking at your site’s analytics and rankings will be key to understanding why your rankings are down.
Reading between the lines after an algorithm update can be tricky. New Light Digital partners with companies in need of SEO expertise. We monitor your rankings to quickly spot changes and get you back on track so you don’t lose valuable organic traffic.
Schedule a free consultation now to learn more about our services and how we can help you recover from the latest search engine algorithm updates.