Websites that are too cluttered or difficult to understand have a high bounce rate. Bounce rate is a measure of whether a user took an action on a page or went to another page on your site. A high bounce rate is a clear indication email data that your site is not what the visitor was looking for. The goal is to show users where they should go next at a glance.
You need to make it easy for them to find the information they came for quickly. Website visitors have a lot of options when it comes to their online experience. You need to make your site stand out from the crowd so they don’t turn elsewhere for help.
The menu bar of a website is very important
It should be simple, and the items should be clearly and distinctly labeled to show what the user will get when they click on them. Don’t go overboard with labeling pages or menu items. The goal is to show users where they should go next at a glance.
Too many pop-ups or complex animations for scrolling effects can negatively impact the experience of your site visitors. Keep it simple, but still attractive.
The pre-made templates of website monetization common website providers like WordPress or Wix are often very generic and don’t allow you to stand out. Additionally, these templates often contain extra HTML or CSS code that slows down your site’s loading time, which negatively impacts your SEO capabilities.
Professional website design will help make your website stand out and unique, and will also ensure its good performance.
4. Forms and opportunities for attracting clients
The purpose of a website is to attract and inform customers. So if your site doesn’t have customer acquisition features, your online presence won’t be able to do what it’s designed to do.
Well-placed contact opportunities will help ensure that customers don’t just visit your site and leave. Consider these customer engagement opportunities.
- Contact Us form at the bottom of every page
- Subscribe to the newsletter in the footer of your website
- A pop-up that offers a special offer if the user enters their contact information. The pop-up should appear after the user has been hong kong data on the page for a certain amount of time, when they have time to learn more about who you are.
- Well-placed calls to action within the body of each web page that invite the user to stop scrolling and take action to become a customer.
- A clear, easy-to-find phone number and email address for a more personal interaction with your business.
- A Contact page that features prominently in the navigation and footer of your site.
Building a website for construction companies doesn’t have to be complicated. With these four basic elements, you can start attracting customers and increasing conversions online.
Ready to create an effective website that will attract and retain customers? Contact New Light Digital today for a complete internet marketing strategy, including websites, email marketing, social media, reputation management, SEO and more.
Further reading:
- Digital Marketing Guide for Architecture and Design Firms
- How to Use Case Studies to Increase Website Conversion
- Is your website design causing cart abandonment and killing sales?