Link mass is the quantitative and qualitative volume of links leading to a specific Internet resource and indexed by a search engine. The parameter is one of the main ranking elements.
Posting links on external resources affects the promotion of a new resource, including a highly specialized one, in search queries. A webmaster must build up the link mass competently, using a professional approach. This includes careful selection of donors and systematic placement of anchors. With a large flow of links or their inadequate quality, a search resource may impose certain sanctions .
Basic Definitions of Links What is
All link mass placed on third-party resources is divided into the following types:
SEO links are divided into the following types:
- Temporary (rental). Links that are not part of the donor’s content and exist only for the period of renting space on the site. Their cost on exchanges is low, since they are most often spammed and have low click-through telegram number list rates.
- Permanent. A permanent link is paid for once and is permanently installed in the donor’s content. Its effectiveness can be increased by embedding it in the text corresponding to the recipient’s topic.
The attributes assigned to links are of considerable importance:
- nofollow (noindex) means for search robots that this link should be ignored. However, since 2019, Google has been using it only as a guideline, choosing pages to scan on its own. In addition, the search engine has added additional indicators to the rel attribute: for links for sale – sponsored, for those left by users – ugc;
- dofollow – a signal for search What is engine robots to go to the page and scan it, which is the default.
Nofollow attribute in code
The size of the link mass plays an important role in the promotion of an Internet resource.
How is link mass created?
As search engine robots update, the weight of external links may change. Search engines take into account indexed pages that have sem – search engine marketing thematic anchors, as well as the text around the link. They also distinguish natural external links from purchased ones that use only keywords without mentioning the resource, brand, trademark, etc.
The weight of an external link also depends on the importance of the site on which it is placed. There are about 10 indicators that influence the link volume, the most important of which are the same topic as the donor and a high citation index.
Increasing the link mass requires a reasonable approach. A competent strategy for its growth is based on the following principles:
- Ease. Links look natural if anchors mention not only keywords, but also the name of the site, its sections, and trademarks.
- Quality. A hundred purchased malaysia data links on spammed donors are less effective than a couple dozen natural links on quality sites.
- Smooth dynamics. A sharp increase in the dynamics of links contributes to falling under search filters. The growth of the link mass should occur gradually, according to a well-thought-out schedule and without sudden jumps.