The profit of an Internet resource depends on its traffic. The largest part of the target audience comes to your site through search engines (Google, Yandex, etc.). With the help of SEO optimization of the resource for search engines (from English SEO – search engine optimization), you can place your resource among the first pages of results. And this will at least attract the attention of a potential client.
Constant updates to search engine algorithms and the emergence of new SEO tools keep SEO specialists on their toes, motivating them to study and use new products to compete successfully. Which of them will work in 2021?
Internal SEO tools
The following factors influence website promotion:
- Usability. Convenience of using the site, as well as comfort of being on the resource, is ensured by clear navigation, pleasant design and useful content.
- Content. The quantity and quality of the site’s content must meet the user’s needs. Text and images that are “about nothing” will not be displayed in search engines.
- Loading speed . “Slow” resources special database make you want to close the window and look for another site. Resources that load quickly are the norm today.
- User factors . Traffic (number of visitors at a certain time), click-through rate from a search engine, user behavior (actions, duration of stay, frequency of visits) are analyzed by the search resource to assess the quality of your site.
Internal tools are used among others when ranking sites by search engines. In general, the quality of the site, its content and the satisfaction of visitors are assessed.
External SEO tools
To promote the site, events are held to attract visitors using external sources. These include:
- Increasing the number of links to your resource.
- Using social networks, where links to your site or mentions of it notify search engines of your popularity.
- Brand mentions. Search engines trust promoted brands.
- Direct transition from the user’s bookmarks, skipping the search output of the query results. User actions display the how google’s algorithm update will impact you cookies analyzed by the systems.
- Transitions from messengers, which also demonstrate audience interest.
What can and cannot be done in SEO SEO 2021: Key
Website optimization and promotion tools are divided into three types – “white” and “black”, between which are “gray”. Which of them to use is a personal matter for SEOs, guided by their own goals. However, they should know about the predictable result.
“White” SEO methods
These include natural optimization methods approved by search engines. They are described in the search engine instructions.
The methods of white promotion are simple and open:
- create a quality platform;
- post relevant and unique information (don’t spam), properly optimized for search;
- Increase your natural link mass.
The concept of a quality platform includes convenience and comfort of using the site, high loading speed. Professional work of a webmaster includes competent interlinking within the resource, correctly written meta tags, creation of high-quality micro-markup and site map.
White optimization gives results in the long term. That is, it is a long-term promotion method, the results of which will be visible no earlier than in 6 months.
“Black” methods of promotion
These are methods prohibited by search engine rules. Their detection threatens sanctions, up to and including exclusion of the resource from search results.
Black optimization includes the following actions:
In addition to detection by search robots, users or competitors can complain about black SEO.
There is a risk of falling under filters (for example, Yandex uses the “Minusinsk” algorithm). To get out from under it, you need to delete most of the links and re-bypass donor sites.
Black SEO can also lead to a malaysia data permanent ban on a site. Therefore, if your project is set to exist for a long time, it is better not to take risks.
“Gray” methods of optimization
Everything is simple here: everything that is neither white nor black is considered grey in all shades. That is, search engines do not officially give the go-ahead for actions, but they do not punish harshly either.
For example, natural growth of the link mass, when people link to your site out of necessity, refers to white promotion. However, there are exchanges that sell links in social networks, reposts, etc., which are not welcomed by search engines.
Another example. You register your resource in the site directory not for traffic, but only to get an external link with the necessary anchors. Nothing criminal, but in this way you influence the resource’s position in ranking.
Punishment for “gray” SEO, if it follows, will not be serious. As a rule, search engines, when detecting these methods, simply do not take their results into account.
Balancing between “can” and “cannot” requires understanding the degree of risk. “Gray” methods are more effective than “white” ones, but they must be used wisely and with some experience.
Effective Website Optimization Tools in 2021
Evaluate the content of your site from the perspective of visitors. Would you trust the information in published articles? Today, the EAT (Expertise-Authority-Trust) score, used by Google until spring 2019, is part of the page quality assessment.
Texts created by professionals are more trustworthy. Thus, articles about medicine are the prerogative of doctors, about faucet repair – plumbers, etc. It is important that the content is reliable, useful and cannot cause harm. Otherwise, the resource will fall under filters.