Legal company in the UK. Area of activity – business registration and support: company registration, legal addresses, opening a bank account and accounting.
SEOASIS Agency developed the website, telemarketing data optimized SEO and built a link profile.
Task
Launch advertising in Google Ads. Test the offer, estimate the volume of demand and understand the cost of attracting a client for legal services from the Internet.
Setting up advertising
Analyzed the target audience and competitors. Segmented services and divided the offer into groups of clients. In each group, wrote relevant ads for the requests of the target audience in English.
Result
They appeared in the top positions in 50% of cases, i.e. every second person from the target audience saw the advertisement on the first screen.
The ads worked with a CTR of 3-14%, i.e. on dating data average, out of a hundred people who saw the ad, every seventh one went to the site. The cost of the transition was 53₽ or 0.64 pounds per click.
The conversion rate of the website into an what is web hosting application for Google Analytics goals is 7-10%. This means that the website arouses interest and leads to a key action in seven cases out of a hundred.