If you’ve reached this article, it’s probably because achieving top rankings on the first page of Google is one of your goals. SEO strategies are the best way to achieve this.
SEO is a set of techniques that seek to optimize web pages to achieve the best organic results . Although you already know what SEO is and why it’s important , let’s learn how to improve your workflow.
Throughout the evolution of Google’s algorithms, many search engine optimization tools have emerged. Some are for specific tasks, while others address the full range of strategies.
With this in mind, we’ll go over the main tools, both paid and free, and help you choose ideas for your project.
SEO Tools for Keyword Research
Keyword research is one of the most important aspects of SEO work. Optimizing a website means ensuring that it’s found for what it offers, whether it’s services, products, or information. That’s why we select the keywords that best america phone number list express this offer.
Because this is a vital task, it is essential to have time, conduct extensive analysis, and have tools that can enrich the process.
Keyword Planner
One of the most popular keyword planners is Google Planner . This free strategy is available to users with a Google Ads account.
Although Keyword Planner is a tool created to assist PPC (Pay-per-click) professionals, it has also become part of the daily routine of technological solutions to grow your business many SEOs. With this tool, you can view monthly search volume information for keywords and suggestions for related keywords. There are other data more related to ads, such as competition, CPC, clicks, and other forecasts.
Tip : Don’t just focus on keywords with high search volume. Research user intent further to identify the best terms. Search volume is important, but it’s not the only factor.
The tool is free, but you need an active Google Ads account to access it.
SEMRush Keyword Magic Tool
Keyword research in SEMRush is quite rich, providing detailed information and graphs.
In addition to search volume, the tool displays the number of results Google displays for a given keyword and offers some data for paid searches. It also has an interesting trend graph.
Another valuable feature is the results presentation. These are the current rankings, scaled from 1 to 100, for the keyword searched in the tool. This allows you to understand which websites are ranking best.
A final highlight of this tool is the Phrase Matching Keyword Report, where you can find phrases containing the searched word, generating many long-tail keywords.
To access the Keyword Magic Tool, you must have a SEMRush account.
Google Trends
This is a well-known tool in the marketing world and very useful for keyword research. Google Trends ‘ purpose is to verify search seasonality for a given term. There’s a monthly volume system ranging from 1 to 100, using different criteria than Keyword Planner, for example.
Depending on the volume, it’s japan data possible to segment the data by country, state, and even city. This can be very helpful for local SEO strategies. Google Trends is a completely free tool, and you don’t need a Google account.
Ubersuggest
Recently acquired by Neil Patel, one of the most famous names in digital marketing, Ubersuggest became a comprehensive keyword tool.
Initially, the platform used Google search suggestions to offer new keyword ideas, complemented by monthly volume data extracted from Keyword Planner.
However, at the beginning of 2018, the acquisition by Neil Patel came and the platform completely changed. From the visual aspect to the data presented, Ubersuggest became even more comprehensive. With it, we get search volume, cost per click, level of competition for the keyword, suggestions for related words, and easy-to-read graphs, making the experience more enjoyable.
The new platform is completely free; however, they have announced that it will be a paid tool in the future. So take advantage of it while you can.