When it comes to SEO optimization of your text , all images must be offered in well-defined standards :
- revealing name (add hyphens between each word);
- “alt” attribute providing information about the content of the image (add a keyword!).
- suitable format (JPG, PNG, SVG or WebP);
- small size , but sufficient for good display (640 px);
- small size (less than 100 KB);
Trick
You can compress your image while maintaining its quality using this free tool : TinyPNG .
8. Publish and share your SEO content
Congratulations! You’ve finished writing your content and optimized the SEO of the text according to the criteria listed above. However, the work isn’t done yet… Before publishing this content on your website, remember to optimize the URL of your new page. Add only the most important words and keep it as short as possible.
Now that your SEO text is online , I strongly advise you to let your audience know about it before it is even visible on search engines. To do this, you can share it on all the communication channels you have available (social networks, newsletters, YouTube, etc.) and try to create links pointing to your page ( backlink ) .
9. Analyze the results
If you want to know how effective your SEO copy is and be able to improve your actions in the future , you need to monitor it regularly. Here are some ideas to achieve this:
- social media engagement rates;
- performance of your newsletter;
- page conversion rate;
- Google ranking (after several months);
- click-through rate;
- bounce rate.
If these results are satisfactory , repeat this pattern for your next SEO texts. If you are not satisfied , you can update your content and adapt your future writings accordingly.
10. Start over
To please Google and retain your audience , it’s not enough to publish a single SEO text! Indeed, search algorithms tend to favor dynamic sites that frequently provide quality content. Moreover, this will also allow you to position yourself on a large number of keywords.
Plus, your target audience needs you! They definitely want to learn more about topics that interest them and stay up-to-date on the latest news in the field. Therefore, I recommend creating at least one piece of content per month to feed your website and blog.