You thought you had it all planned out: an email design that appealed to you, a subject line that appealed to you, a segmentation that spoke to you… And yet, the results of your email acquisition campaign aren’t living up to your expectations.
What can you do to revitalize your KPIs? Is your email acquisition campaign really a failure? Here’s how to analyze and improve the results of your future emails to potential customers.
Are your email campaign goals achievable?
As a general rule, the main objectives pursued by advertisers are:
A high rate of openness
A high-performing click-through rate or reactivity index
An effective transformation rate
A profitable operation thanks to the conversions generated
But have you set a goal that is truly asia mobile number list achievable? A common mistake among marketers is to expect the same results from email acquisition campaigns as from CRM campaigns.
But the target is completely different. One of them Email Recruitment Campaign already knows you and expects your communications, while the other has little or no knowledge of your offer/brand and is harder to reach.
That’s why it’s essential to review your target numbers when it comes to email acquisition.
An example to illustrate the difference in results: in the fashion sector, an effective reactivity rate in CRM is on average between 15% and 25%. For an acquisition campaign, it is more likely to be between 4% and 8%.
What steps can you take to prevent your email acquisition campaign from failing?
If you notice that your email acquisition campaign has failed, the first thing you should do is analyze each of the performance indicators that may have failed to understand the reasons for this result.
This will allow you to test certain optimization when deadlines are burning or an important avenues to improve prospect engagement in your future campaigns.
My open rate is low
Reasons for this low opening rate:
An inappropriate object? Inappropriate? Misspelled?
Problems with SPAM arrival?
Bad orientation?
An offer not tailored to the target?
Too much commercial pressure for all advertisers at qatar data this time of year (sales, Black Friday, etc.).
…
What to do about it:
Review your selection criteria
Choose a sender you trust
Choose subject lines that best reflect the content of your message.
Stimulate desire by playing with feelings (mystery, urgency, questioning, etc.) when writing the subject line.
Complete your object with an attractive preheader
Be careful when using keywords that are widely used at certain times of the year and can lead to spam (sales, Black Friday, etc.).
Avoid spam words
My email generated few clicks
Reasons for low response rate:
Disappointed by a subject line that is misleading or doesn’t reflect the true content of the email?
Poor, inadequate or unresponsive design?
Broken screen on certain email providers?
Few clickable elements?
Lack of CTAs (calls to action)?
A poorly visible/readable offer?
Too many messages?
…
What to do about it:
Opt for a performance-oriented email design
Please check in advance that your email displays correctly on different devices and email providers.
I didn’t pick up many clues
When using a “click to lead” email to capture leads, the result Email Recruitment Campaign is often a low response rate.
In the case of capturing potential customers through the dedicated traffic email and the registration form: