At Dataventure, we work with a wide range of players from all industries. Today, this article is aimed at travel marketers looking to get started or looking for inspiration for their emails.
Whether you’re new to emailing or are a seasoned veteran, varying your email templates is essential to both optimize your deliverability and keep your lead generation email audience engaged.
That’s why we’ve compiled a list of different types/approaches to travel email creation that have been tested in lead acquisition campaigns and have yielded good KPIs.
High-Performing Types of Travel Email Creatives
1. Focus on your most beautiful destinations with great images
Make your potential customers dream and whatsapp number list travel with images of your most beautiful destinations.
It’s a classic that still works just as well, especially when your offering is at the high end of the market.
Widely used by advertisers such as voyage privé, these premium offer codes can also be adapted and tested to enhance your best destinations.
TUI understands this and has made the most of it:
2. Multi-destination
We can’t stress this enough when talking to potential clients, because it’s a vital element to boosting your KPIs: choice! choice! choice!
Why not highlight it? Giving Internet users the option to choose will allow you to attract a wider audience and increase your chances of conversion. Be careful, however, not to put in “too much”. A multitude of offers could confuse your message, make it impossible to illustrate each destination in the best possible light and ultimately have the opposite effect: scaring away potential customers!
Follow the example of Look Voyages or Trivago
who have managed to combine them:
3. Generic design
In the travel industry, it is traditional to show the elements of your marketing plan sumptuous photos of landscapes or hotels (with swimming pools, of course), just to sell the dream to Internet users. It is an attractive method that has proven its effectiveness in terms of response rates.
But have you thought about trying short, generic creatives? This type of creativity is well suited to certain special occasions, such as flash sales, last-minute sales, or when you want to highlight an exceptional offer.
It allows you to quickly capture the attention of Internet users by highlighting an offer and its limited or urgent nature. A guaranteed positive impact on the number of clicks! Obviously, we qatar data advise you to opt for this format when the offer you are transmitting has a great impact (20 euros free in administration costs will not be enough…).
Variety of offers
We have already talked about the importance of offering a choice of destinations. This also applies to the breadth of your offering.
Do you offer deals or packages tailored to different objectives or tastes? Low prices, all-inclusive lead generation email clubs, premium offers, weekends, long stays, last minute…
Highlighting a variety of offers in your emails will create less segmented communications for your audience…and maximize your sales!