Although analysts and experts have been calling it dead and declaring that it has become more irrelevant during the golden age of social media, far from dead and out of power. Quite the opposite, in fact. Social media marketing has proven to be overly dependent on the changes and adjustments that different social networks make to their algorithms.
Email marketing, on the other hand
Based on proprietary data from the companies themselves, on their own standards, and generates data to which they have full access. It does all this at a relatively low cost. For this reason, it has not only not disappeared but has actually gained value in recent years. We are, in fact, in the age of newsletters.
But as promising as much as it brings to businesses, this marketing tool also has its dark side and its problems and drawbacks. Companies should not stick to just one part or overemphasize certain elements, forgetting the complete and general account of what it should be and how it is.
The lights and shadows of email marketing
Ultimately, as an eMarketer analysis points out , understanding how email marketing returns work is what helps you achieve a clear competitive advantage.
Brands should not just assume that a good ROI, they should also be aware of how they measure it and whether or not they are using the right measurement tools. And that’s where the problems start.
Marketers, eMarketer points out, do not believe saudi arabia whatsapp number that the systems they use to measure the results of their campaigns are the best. Therefore, they do not fully trust the data that these generate and, as they conclude in the analysis, they do not feel comfortable with the ROI calculations they use. In fact, 45% of leading marketing professionals acknowledge that their measurement systems are poor, very poor or non-existent.
Tool with potential
Despite this, within the company. Email marketing is seen as a good and very positive tool with a lot of potential. The company’s management does not focus on seo web positioning: complete guide the details. As its marketing teams do, and only on the fact that. It is important and has an impact. This makes it valued, but also means. That email marketing has begun to be dragged into long approval processes and everything has become slower.
Likewise, this general perception
That email marketing is, in essence, profitable qatar data also leads to it being kept out of cuts. Although in the post-coronavirus world. Marketing investment is being cut. Marketers are focusing their efforts on those areas. That seem more profitable and promising. That’s where email marketing comes in.
A june study using a british and american sample already indicated. That 51% of marketers at major brands had increased their investment in email marketing. Only 16% had cut it.
In short, in order for email marketing to remain profitable. In the near future, marketers must focus on improving their measurement tools to have a clearer roi. They know that for now they will not lose budgets. Allocated to connecting with potential consumers via email marketing.