Ten tips for writing an attractive email

The exciting thing is that simplicity is king. A well-written plain text email can work just as well (if not better) than an email crafted with tons of detail.

In fact, it doesn’t matter how slick your marketing emails look — if the content isn’t well-written, your subscribers will stop opening your messages. Or worse, they’ll unsubscribe.

So how do you write a good marketing email? It all comes down to some copywriting best practices. The next time you’re drafting a message for a lead nurturing campaign or writing copy to put in a one-time email, ask yourself if your copy meets these guidelines first.

What makes a good marketing email?

 

Data shows that 77% of marketers have seen an increase in email engagement over the past 12 months. The attention is there, so there’s an opportunity consumer mobile number database for marketers to hone their skills at writing good marketing emails. The

best marketing emails contain concise, targeted, and segmented copy that speaks to the brand’s voice and addresses potential customer concerns.

While this may seem like a complex task, we are here to help.

 

 

 10 Tips for Writing Better Marketing Emails 

We’ll start with writing tips to improve your subject lines, and continue with recommendations to optimize the writing of the body of your email.

How to Write an Effective Subject LinePart of writing an effective email copy is defining the subject line. The subject line is like the gatekeeper of your email: no one will read the piece if they aren’t interested enough to open it. That interest is almost how to align marketing and sales in b2b companies entirely garnered in the subject line (with the sender’s name also playing a role).

Here’s a rundown of what you need to know to write an attention-grabbing subject line.

 ►1. Use practical language

When it comes to email subject lines, using practical language doesn’t necessarily mean using verbs, although it certainly helps. OpenTable, for example, sent an email that said “Take Mom to Lunch” in the subject line.

This is one way to use practical language effectively in email subject lines: by incorporating a verb (like “take,” “download,” “reserve,” “ask,” “buy,” etc.), the reader knows exactly what they can do with the email.

But there are ways to use practical language without mobile number list relying on verbs, which gives you more room to play with your wording. It all comes down to using language that makes it clear to the recipient what they can do with the information in the email, should they choose to open it.

In other words keep value to the user top of mind

 

For example, we once received an email from TicketMaster with the subject line “Don’t miss Taylor Swift’s Eras tour.” We weren’t ordered to buy tickets by saying,

“Buy Taylor Swift tickets tomorrow,” although that subject line probably would have worked just as well.

The original subject line worked well because it was clear what we could do with the information in that email: make sure we were ready for the sales opening time so we could get tickets.

►2. Personalize Where You Can

Highly targeted emails tend to have higher attractive email performance levels (like open rate and click rate) than those that aren’t personalized.

According to one study , personalized, segmented automated mobile number list email messages average 46% higher open rates than standard marketing messages. Plus, targeted, personalized emails generate 58% of all revenue.

This isn’t surprising. After all, the more attractive email segmented

your email list is, the better you can personalize the subject line and provide relevant content to each recipient. So

ask yourself: can you make your email subject line more personal?

And we’re not talking about the dynamic field where you insert someone’s

[FIRST NAME] — email recipients stopped being impressed by that fancy functionality some time ago.

Instead of doing that, consider this scenario: You are a real estate agent with a huge client database:

You wouldn’t send a blanket email to all of these different segments of your list, would you? The subject line of your email wouldn’t be the same either.

Additionally, your campaign assistant can generate marketing emails to quickly and effectively reach your consumers.