Price tricks in marketing

A more successful campaign on Linkin would be a “hit” campaign with a bigger budget. 2020 news: You can now create events. The functionality is like facebook. Linkin often copies the proven solutions of other social networks. B2B reviews. It will be possible to leave feback, which will improve the customer experience. Chat bots. Live video. However, it is not yet clear whether this innovation will actually happen.

Think you’re basing your shopping on rationally weighed pros and cons

By manipulating prices and their presentation, price specialists rub their hands for increased sales and unsuspecting buyers.

Whether you will buy an item can be determined not only by the need for it, but also by the presentation of the price. And no, it doesn’t have to be huge sales when you can really save. Sometimes the price is reduced by just a penny, and sometimes it is raised by several euros, but somehow it seems more attractive and we prefer to open our wallets. Get to know the most common tricks and learn how to prevent that first “need to buy” impulse.

The first trick is the power of nine

You’ve probably noticed in stores that most gambling number data prices end with the number 9. We can guess why, but can one penny really lead to more sales? Eric Anderson estimates that changing prices, say from €30 to €29.99, increases sales by 24 percent or more. The power of nine’s attraction is observed even when the price is higher: the same dress that costs 34, 39, 44 euros is bought more often when it is priced at 39 instead of 34 euros. Thus, a price reduced by just a cent is perceived as lower. The brain pays attention to the first digits of the price, ignoring the pennies.

Special data

The second trick – fewer syllables – lower price?

Don’t underestimate the phonetic power material data of prices either. Although it has nothing to do with real money, the sound of the perceived price can influence our decision whether to buy the product or not. Scientist Keith Coulter found that telegram vs. other social media platforms: marketing comparison a price consisting of many different syllables takes longer for the brain to process, creating the illusion that the price itself is larger. Although the opposite may actually be the case. Don’t be fooled! Thus, prices consisting of fewer syllables are perceived as lower.

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