Not only the number of syllables, but also the visual presentation of the price affects its perception. K. Coulter found that people perceive a price as lower if it is written in a smaller font, and vice versa. Well, if the product is intended for men, it won’t hurt to write the prices in red. Nancy Puccinelli’s research shows that the stronger sex is more likely to buy when the price is red, because this color is associated with stocks. Thus, prices written in finer detail are perceived as lower.
The fourth trick – why are prices split?
If you buy a subscription, pay attention to how this price is presented: is it named all at once, or is it broken down into parts? Let’s say if a monthly subscription to a sports club costs 100 euros, pricing specialists can reformulate this to “3.23 euros per day”. Which subscription do you want to buy more?
The prices can be compared with everyday goods
Even a cup of coffee, for which we do not spare female number data a couple of euros. Thus, the price broken down into smaller parts is perceived as lower. The fifth trick is traps of specific large sums. Are you selling an apartment or a plot of land? Do not round the price, but write it as specific as possible – with thousands, hundreds, one euro and even cents. Buyers tend to pay more money when the price is detailed, for example, 362,978 instead of 350,000.
Manoj Thomas came to this conclusion after analyzing 27 thousand
Cases of real estate sales. Why? Think material data about when most of the time you specify the price in detail. When it is not big. Thus, when how to integrate telegram with your website for better marketing results specifying large amounts, the price is written very accurately. This makes more money. Even though we all know math, we often fall for these hooks and the sellers are happy with the increased income.