Pay attention to whether the price has a currency sign. It turns out that such a trick can help you sell more. Sybil S. Yang, who conduct an experiment at a restaurant, found that customers spent significantly more if they order from a menu that did not include a dollar sign.
The currency sign is like a warning
That you are spending money, and when it is not, we close our eyes and immerse ourselves in the charm of the moment. When you can’t see it, it doesn’t hurt as much. So when the price is quot without a currency sign, we spend more. The seventh trick – which side is the price? The perception of the price is also influenc by which side of the label it is indicat on. Stanislas Dehaene found that people perceive prices on the left as lower.
It is explain simply: numbers
Increases from left to right, and this ebay data association is also transferr to the perception of prices – on the left they are “smaller” and on the right “bigger”. When the presentation of the price matches the perception, the brain processes the information more easily, which also has a positive effect on sales. Thus, low prices are written on the left, high prices on the right. The eighth trick is the influence of unrelat products on purchases.
If you are a frequent online shopper
Be aware that the store sometimes shows you random recommend, more expensive items. Sometimes our desire to spend is motivat by them, because when we compare their prices with the price of the thing we want to buy, the latter costs no material data longer seem so high. This phenomenon was observ by Joseph Nunes when he was experimenting with selling music records to passers-by. In some cases, T-shirts plac next to CDs leveraging telegram for niche marketing were pric at $10, in others at $80. When T-shirts that had nothing to do with the purchase were pric higher, people paid more for the music records. Thus, the offer of more expensive goods present next to the price creates the illusion that we are buying a cheaper item.