That guides your audience to buy your products or services. In fact, we recommend using the 80/20 rule for the type of content you share. What is the 80/20 rule? Here, the majority of your content (about 80%) is purely sharing information or entertainment; it is not sales-bas . The other 20% directly promotes your brand and has a call to complete the sales step.
Myth 5: Content marketing strategies are set in stone
Your content marketing strategy should be flexible and adapt according to the ne s of your audience
Content marketing is constantly evolving with emerging argentina phone number library technologies and changing social norms. It’s important to be flexible and adapt your content marketing strategy to these changes. One of the latest examples of this shift in content marketing comes from COVID-19. Across the world, people and businesses have been impact by the pandemic, which has drastically chang the way we interact with each other. From brand messaging to imagery, businesses must adapt their content marketing to the new normal while taking the current social and health environment seriously.
When the COVID-19 pandemic hit
In early 2020, nearly every business ne to overhaul every aspect of their marketing strategy. Some businesses were quite successful, demonstrating quick and out-of-the-box thinking, while while resilience is a trait many of us are born with others tri to cling to the status quo and hope the pandemic would be over. In hindsight, this is clearly not what happen .
As 2020 rolls into 2021, businesses are still grappling with how to adjust their marketing strategies to the demands of a lingering pandemic and frequently changing restrictions. Some businesses are getting cg leads really good at it. Restaurants offering weekly meal kits, new releases streaming online, outdoor dining thriving, and curbside pickup for a variety of services are just some of the ways businesses are finding ways to stay relevant and top of mind.