Over the past few decades, the world of marketing has become more complex and sophisticated than ever before. Since the digital marketing boom of the late 90s and early 00s, companies have had to keep pace with a slew of new technologies and approaches: SEO, PPC, social media marketing, native advertising, interactive advertising… on and on. Of course, with this increased level of complexity comes confusion. When it comes to sales enablement, many people wonder: “What’s the difference between sales enablement and marketing? Are they the same thing?”
In the information below, we will look beyond the buzzwords and examine the overlap between these two concepts. As well as the significant differences between them. Let’s start by defining the two terms.
Sales Enablement Definition
As the name implies, sales enablement is the process by which you help your sales reps sell effectively. A solid strategy is to provide salespeople with the resources they need to continually increase the value of their interactions with prospects. Moving leads down the sales funnel, toward conversions. These resources typically include:
A well-designed ongoing training program (not only for austria phone number library new employees but also for experienced sales representatives)
Content will address every stage of the buyer’s journey
Tools and technology that facilitate the sales process (e.g., a software program or “all-in-one” platform)
It is important to note that this is an iterative process; that is, it requires regular review and refinement to achieve optimal results.
Content Marketing Definition
Often, when people ask if sales enablement and marketing are the same thing, they are actually talking about content marketing. Content marketing is defined as: The process of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience, and ultimately drive profitable customer action. [It is] a way to engage with prospects without selling. It educates prospects before, during, and after their interaction with sales.
Content marketing encompasses a wide range of “content assets,” including:
Blog Posts
E-book
white paper
Comparison Chart
Case Studies
Testimonials
video
Video blog
Infographics
Social Media Posts
In all of these cases, the ultimate goal of content whatsapp marketing marketing is to help your prospects move through the sales funnel and eventually become paying customers. A solid content marketing strategy will ensure that content is used at every stage of the buyer’s journey. From the initial “awareness stage” when a prospect first discovers your brand, to the final “decision stage” when a prospect is ready to buy.
How Sales Enablement and Content Marketing Overlap
Admittedly, there is some major overlap between the qatar data two concepts. After all, one of the primary functions of sales enablement is to provide valuable content to sales reps as they work to guide leads through their “pipeline.”