Google Trends as an Enterprise SEO Tool

One caveat you should know about is that many people assume that the trend curve [from Google Trends] is a direct representation of query search volume over time. That’s not how it works.

While Google Keyword Planner shows you absolute search volume data

Google Trends SEO data shows the relative popularity of search queries.

As stat in the Google Trends Help Center, “Trends adjusts search data to make it easier to compare terms. Each data point is divid by the total search volume for the geographic and time frame it represents belize phone number library to compare relative popularity.” So, keep in mind that the popularity of a search term in Google Trends’ SEO data doesn’t always correlate to the actual search volume for the same query. But in most cases, it does. That being the case, you can use Google Trends to track your target audience’s interest in certain topics over time.

You can also “sort Google Trends’ SEO data by category, type, region, or time period. As you become more familiar with using Google Trends, you can take advantage of trending topics, trend pr ictions, and find relat queries to optimize your local and video SEO.” We’ll get to that later.

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Understand keyword search volume

To refresh your memory, keyword search volume “refers price tricks in marketing to the number of times a term is search within a set time frame. For marketers, this is critical because search volume ultimately drives new traffic to your website. Google Trends allows you to enter any keyword phrase and see a graph of how interest in that topic has increas or decreas over any time frame.

If you want to build a keyword list, you can use Google Trends qatar data as an SEO tool to identify possible keywords and phrases for your business so that you can plan to incorporate them into your content at the appropriate time by.

 

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