We are still back to previous levels. We still have a long way to go but there are small signs of hope. One of them is a recent discovery.
The removal of the old listing with almost 100 reviews exceeding 4.2 came at the worst possible time.
It was these new color variants that helped us achieve a striking effect. What we did was this.
- Promote the old top seller in its first version with Amazon Ads.
- Lower the price of variants so that they are 25% below the parent variant.
- Achieving new ratings that finally give us a higher average of 4.
What are we observing now?
I admit that the last point came up and we haven’t actively done it. Since nearly 500 units had already been sold without any new reviews, we opened a ticket on Amazon to find out if the reviews had gotten stuck somewhere. According to Amazon support, this wasn’t the case, but the truth is that two new five-star reviews came in shortly after, which put the product in a much more favorable position.
New variants of the product are selling more than the original colour. This makes sense in the end because poland whatsapp number data all the people who click on the original version see the alternatives at a 25% discount and often opt for the lower price.
In addition
We finally added a much while it may be difficult not to expect results imm iately more favourable average, which also helps with conversion. In addition, we carried out an A/B test, which also helps a lot. Here we found a variant at the level of the first photo that improves conversion by 50%.
We are on the right track but we still have a long way to go.
Preparing for a challenge :
It doesn’t have to be material data preparing for a marathon, as is the case now. I have to plan my training sessions every day. Normally, I only went running on the weekend, so this also gives me a bit of a weekend feeling.
You don’t have to think that this way any week will no longer be stressful or boring. The important thing is to be aware. It’s always a small success when you’re in the middle of the week and you’re living it like a vacation day or a weekend.