Stabilizing ad space buyout deals and preventing profit reduction during times of crisis require publishers to make maximum efforts. A drop in traffic and loss of money in this case are even more undesirable than in normal Advertising networks times. AdButton analyzed all possible risks and developed its own scheme for preventing them.
Delays and non-payments
The deal is done, you track traffic statistics, publish norway cell phone number list ads. Get views – and you don’t get paid by the advertising network (AN). This creates a feeling of misunderstanding and distrust, because it begins to seem like you were simply deceived. The ad was placed, but the money never arrived.
Delayed payment is a common problem faced by specialists during a crisis. The most unpleasant thing about it is the disruption of your financial stability, and this can lead to unpredictable consequences. In the best case, if you have some Advertising networks kind of “financial cushion” to compensate for the losses, you will get an unpleasant aftertaste, but without it, everything can turn out much worse.
In these cases, it is better to apply the principle of “forewarned is forearmed” and work out the worst-case scenarios in advance.
What fuses are there?
It is impossible to guarantee full insurance against non-payment or delayed payment, but by taking a few steps you can significantly reduce the risk of their occurrence.
- If the conditions offered by the network raise even a shadow of doubt, do not rush to sign a contract. Be sure to carefully check ALL andrés protter the conditions, conduct a risk analysis – and only then make a decision. Such a step can protect you from unpleasant surprises.
- Don’t fall for freebies. Remember the popular wisdom: “there’s no such thing as a free lunch.” No one has abolished the rules of the market and competition, and therefore all network offers are more or less the same in terms of profitability. If the offer sounds like easy money or a “hit,” it’s suspicious, to say the least. Try Advertising networks to study the opinions of other experts about this network. Of course, reviews can be ordered these days, like pizza in a restaurant, but this fraudulent method has not yet become popular in the PC sphere, so you can trust them.
In the case where payment is made via CPM (for views)
He chances of late payment or no payment will be lower than when working with CPA (actions) or CPC (clicks). Such a development of events is often not even connected with the goal of deceiving you. But rather with technical issues – the advertising network must check the conversion or traffic indicators. Consider this point when choosing a cooperation model.
If you have decided to work with RS, but some suspicions still remain – test. Do not immediately drain it of all your traffic, try to start with some of your advertising spaces and observe. If after some time all agreements are observed, payments are made on time.
- according to the contract – you can increase the activity of work.
- Working with several RSs also helps malaysia data Advertising networks to reduce the risks of disrupting your financial stability. Another option is to cooperate with a large RS associated with influential market players. Ideally, it provides the opportunity to directly buy out places, but for this, your resource must also have the necessary technical parameters.