Depending on the objectives and goals of the moment, the brand may choose to invest more in branding or performance. In any case, working together in these areas is essential for the success of a business. empathy and interest in brands.
Empathy
For example, especially during the coronavirus pandemic , the ability to put oneself in someone else’s shoes has been evident among many consumers, such as those who prioritize shopping at local businesses, which are among the most affected by the economic crisis .
Therefore, when digital marketing
Strategies know how to provoke this feeling in the customer, they may feel more attracted to the purchase. This can occur when using visual content of real people who work in a certain establishment, replacing the cold image bank.
Furthermore, another possibility italy email list is actions such as those mentioned that were carried out by Ifood, which, in addition to helping businesses survive through assistance, encourages restaurants to maintain business with the app and end consumers to place orders on an app that has worked properly on branding and shown that it has a purpose and cares about others.
Desire
Considering the huge amount of information, including advertising and publicity in the digital environment, on the streets, etc., the ability to capture the attention of an audience and awaken the desire to buy is always a challenge, which can be successful with the help of branding.
After all, it helps a brand gain
Notoriety and differentiate itself in the market. Therefore, it is much easier for a customer to enter the market and choose a product whose brand they have already heard of than an unknown one.
In other words, new market demands and consumer profiles require brands to go beyond focusing on conversion strategies and strengthen their image and purpose in front of the public, which brandformance helps to balance well.