The difference lies in the essence of these tools. A logo is a simple styliz symbol, a combination of letters in a static image format. Even if it is present as a certain character, but has one version of the drawing with 1-2 color solutions, it cannot be consider a mascot. If the image on the logo does not interact with consumers in any way, remains in a static format, then it is a simple logo, while a mascot has not only a strong connection with the brand, but also an individual character.
Its own legend of appearance
Is able to communicate with people, become a carrier, a distributor of the company’s ideas. If we are talking about an ambassador, then the basis rich people number data of this marketing tool is cooperation with a famous person. He is hir to popularize and promote a product that the so-call face of the company uses for his own purposes. The specifics of such a role contradict the principles on which the mascot is bas.
What is the difference between a mascot, ambassador and brand logo?
Image by pikisuperstar on Freepik. Why Companies Use Mascots Talismans help solve pressing business problems. Establish an emotional telegram vs. other social media platforms: marketing comparison connection Due to the fact that each mascot has individual features that should appeal to the target audience, an emotional connection is establish between the brand and potential clients, interest is form , and the level of trust increases.
The audience mostly reacts
To the adventures of the heroes, their bulk lead announcements of new products. Such involvement allows you to retain old clients and attract new ones. Stand out from the competition Mascots are not just memorable characters, but also a permanent important attribute of the company.