These tools give you visibility into the “maturity” level of your contacts, classifying them into the different phases of the so-called Customer Journey :
1. Are these contacts visiting your website for the first time?
Don’t lose them and get them to sign up! Of course, prepare an attractive website, incorporate a chat channel (there are very easy tools to implement such as Live chat or Userlike ), have valuable information visible for them in an easy-to-digest format (they may not be on your website for more than 10-15 seconds!).
In addition, HubSpot includes chatbot
and live chat in all Marketing Hubs, and editing and launching is very easy and intuitive.
You’re already halfway there. Observe their movements and act accordingly. With an Inbound Marketing tool you can segment your contacts and get very precise. You can send them an ebook or an infographic on the topic job seekers database that interests them, invite them to your next webinar and thank them for attending… or for not attending!
Registration is part of what inbound marketing is
3. Are your prospects about to make a decision and buy?
Convince them subtly, send them a super promotion or any incentive you can think of. The important thing is to do it at the right time!
Do you already have clients?
Keep an eye on them and pamper them, it won’t take much effort! Send them google these changes, whether the updates about your product, keep them informed about what interests them the most, they will become fans of your brand!
There’s more. Integrate it with your CRM and keep your salespeople informed about where their contacts are moving, what interests them, and when is the best time to interact with them.
So far, a brief summary of what Inbound Marketing is all about.
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What is a Landing Page? Anatomy of a HubSpot Landing Page.