What is an audit of an online advertising campaign? What types of audits are there? Why conduct an analysis of contextual advertising?
Advertising campaign audit — checking settings, analyzing statistics and matching tools for attracting clients from contextual advertising depending on business goals.
When is an advertising campaign audit needed?
You have set up an advertising. Audit of advertising campaign campaign yourself, this is your first experience and you want to understand whether everything has been done correctly.
You have set up an advertising specific database by industry campaign in an agency or a private director (freelancer). You need to check the contractor and understand possible ways to increase the effectiveness of the advertising campaign.</p>
The advertising campaign has been set dating data up for a long time; it is necessary to update the information and scale it up
based on new tasks and opportunities.
Surface audit
We analyze the basic settings and structure of the advertising account.
- check the settings of the campaign, ad groups and keywords
- We analyze advertising formats and tools used
- correctness of setting up and using targets
Deep audit
We conduct a superficial audit and analyze Google Ads + Analytics and Yandex Direct + Metrica traffic. We compare statistical data, advertising format settings and the choice of promotion tools.
Deep audit + custdev
We conduct a deep audit of the. Audit of advertising campaign advertising campaign, analyze texts and landing pages. We identify discrepancies in ai in social media the offer from Audit of advertising campaign the ads and places with the offer.
We discuss the goals of the advertising Audit of advertising campaign campaign (customer development) with the client and provide. Recommendations for optimizing contextual advertising depending on the business objectives.