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‘Using Social Media in the Recruitment Process’ research, 50% of employers are prepared to research job seeker candidates using personal social media profiles. 64% of hiring managers have viewed a candidate’s social network profile (such as LinkedIn) at some point for this purpose.
Building your personal brand on social media takes some work. But done right, it can help advance your career. We’ll also look at which social media platform is the best for personal branding?
Update Your Social Media Accounts
Identify Your Area of Expertise
Use Social Media AI Tools
Regularly Share Content
Import Your Contacts
Be Positive, Engaging & Authentic
Find & Join Social Groups
Keep Your Voice, Image & Tone Consistent
Study Influencers
Earn a Social Media Certification
Update Your Social Media Accounts
There are estimated to be for example, building high-performance teams
over 5 billion social media users globally and the average person uses 6.7 different social networks every month, according to Datareportal.
Those figures demonstrate the adoption of social platforms across age groups and locations. But not every account will help build your presence online and with so many networks to keep on top of, how useful is each one to social greatness?
So, conduct an audit and decide which social media channels to focus on. Then delete any old accounts that you no longer use or are serving you no purpose.
For the networks you will use, make sure all your information is accurate and complete. This will help you direct and grow traffic to the networks that will showcase you and your work.
Identify Your Area of Expertise
Everyone’s an expert egypt data
at something – whether it’s how to create and distribute great content or having an encyclopedic knowledge of your favorite TV show.
In the digital marketing area just think of the experts that people. And articles always refer to – plus they have awesome LinkedIn profiles. There’s Rand Fishkin who specializes in audience listening.
Is it time for you to experiment a bit more? Think about what type of content you’ve create that your followers have respond to most. Can you replicate this with similar content or repurpose something that has perform well to re-engage?
The more unique and engaging content you create on your chosen topic of expertise. The more your followers will start to think of you as a thought leader in your chosen field.