The description of Company Y seems much more interesting than that of Company X, don’t you think? That’s because, rather than talking about its products, Company Y communicates its values. In other words, it sells an idea. The idea of a new way of teaching, which associates the act of playing with the act of learning.
Actually, everything . Do you want to understand how?
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Before we talk about copywriting
Let’s back up a bit and talk about the purposes of writing.
As you can imagine, writing has different purposes; in marketing, writing has the main objective of convincing the target audience of something, whether it is buying a product, a service or an idea itself.
And it is in this sense that the purpose of writing in dentist database marketing is related to copywriting. Copywriting is the act of producing texts (whether slogans, websites, posts, eBooks, emails, etc.) with the aim of leading your audience to make a decision.
As we said, this decision may be related to a direct purchase (when we talk about the product or service) or to another action that is within that process (selling an idea or offering content, for example).
But then, in the case above
if both texts try to convince the audience of the importance and quality of companies and their products, why does the second one seem so much more interesting and captivating than the first one? The answer to that is in the third trick is that a larger font “increases” the price as well differentiating what is and what is not good copywriting. And what would be good copywriting?
New marketing strategies, such as Inbound Marketing and Online Content Marketing , make it necessary to review this concept.
With the popularization of these strategies
In recent years, what is increasingly perceived is the fans data importance of good copywriting that also brings information to the target audience, and is not just propaganda.
More important than selling is transmitting the information that your audience wants to see, and that offers value to them.