Think about how Vine’s downfall made it possible for Instagram videos to gain popularity and how many Vine content creators had to switch to platforms like Instagram and later migrate to TikTok. Social media influencers and content creators should always be ready to jump to new platforms or incorporate them into their marketing strategy .
In this article, we will discuss how content creators or influencers can seamlessly switch platforms, maintaining momentum and gaining new followers.
7 Tips for Switching Platforms as a Creator
Below, we offer some tips from content creators who have experience adapting to new social media platforms that you can put into practice.
Position yourself where your audience is
Podcaster Jacqueline Snyder of The Product Boss encourages creators to migrate to the platforms their audiences are most frequented by. “Pick a platform c level or decision maker email list where you know your audience is already present,” Snyder says. “For example, if you know your audience doesn’t like video, you can cross TikTok off the list.”
If you need to find out what other platforms your audience frequents, use tools like surveys, analytics, and polls to find out. You can also use these methods to determine what content your followers want to see on the new platform.
Make your new platform recognizable
Using a different profile or username on a new platform can be tempting. After all, it’s a unique environment for your content and personality. However, it’s crucial Content creators that your audience recognizes you across all platforms, so keep elements like your profile picture and username consistent with the other social networks you appear on, as well as your brand.
“Your username should be the same 7 tips to increase b2b sales across all channels,” says John Lee Dumas of Entrepreneurs on Fire, “so if you already have other
social media profiles for your content, keep it consistent!”
For example, if you’re a gaming-focused Content creators content creator
who streams on Twitch and you want to start streaming on YouTube, use the same username and profile picture that you have on Twitch.
Be consistent
“Set a posting schedule so your audience knows you’re interested,” says John Lee Dumas of Entrepreneurs on Fire . “The cadence will depend on the platform itself, but whatever you choose, be consistent so your audience can start to trust that
your content and engagement is appearing with some regularity.”
Let your audience know
“We just did this with Threads, so I think it’s critical to let your followers
on the major social media platforms know that you’re on another platform and ask them to follow you,” Snyder says. “Share content from the new social platform on your old, existing platform to encourage them to follow you.”
Post valuable contentOf course, the most important incentive for your audience to follow
you on a new platform is high-quality content that provides mobile number list value to your followers. “Always ask yourself, ‘Is the content I’m sharing providing real solutions to my core audience? ’” explains Dumas.
“Your audience wants real solutions to their problems, not fluff that consumes their bandwidth without providing any value.” If you haven’t already, do some research on your audience
and think about the content they aspire to find and the type of material that offers the most value.
Also, try experimenting with new content styles and formats, such as live streams, shorts, or stories to showcase your creativity. Just make sure your content is consistent with your brand. Doing so will allow you to uniquely connect with your audience while also attracting new followers
who prefer to see that type of content on the platform.