Do too many emails kill email? The answer is yes: too many emails will hurt your KPIs. Constantly solicited by advertisers, Internet users are overwhelmed by torrents of messages. As a result, the visibility of email campaigns, no matter how carefully designed, suffers.
It’s no longer enough to know your prospect list to make your email campaign stand out from the crowd. So how do you effectively capture the attention of your target audience?
A metaphor to guide you…
It’s all about finding the right shoe for them!
It’s like having too much clutter in your wardrobe. You have to fine-tune your communication strategy to constantly adapt to the changing target audience and their europe cell phone number list expectations. In other words, it has to be tailor-made…
So let your inner Cristina shine and opt for the ABC of email marketing makeovers: email A/B testing.
It is simply THE solution to better target the type of email that will appeal to your recipients. How to do it? It is not about adopting a Brazilian accent and sending “my goodness.” No, A/B email testing consists of sending, at the same time, at least two versions of the same message to Internet users with a similar profile. Here’s how it works.
The Principle of Effectiveness of A/B Email Testing
Performing an A/B test on an email is quite simple. You create two or three versions of the same message by modifying a single variable. For example, the subject line, the image, the CTA button, the wording…
To test effective variations and shades, here are the questions that should guide stylist apprentices in their emails:
Why did we try this variation?In Cordula language, this means: “Why does blue suit blondes better?
What lessons do we hope to learn from this?or “Will most H-shaped people fall into slim fits?
What impact does this nuance have on the performance of this email? In French-Brazilian, it would be “Magnifaïque! A simple scarf can double the sales of the same outfit.”
As you can see, you need to test all the components of an email to see how effective it is. In the end, some of them will be more appealing to your subscribers. The point to remember is this: every variation is worth testing, no matter how small.
Four easy methods for conducting A/B testing via email
1. A/B Testing the Object and Preheader
It’s great fun because you can when deadlines are burning or an important vary both the content and the form. For example, you can play with the length of the words and the presence or absence of well-chosen emojis. Similarly, you can opt for a promotional or informal format, and vary the wording, tone and spirit… Urgency, mystery, questioning… the field of possibilities is endless when it comes to putting together the perfect outfit!
A/B content testing
Here too, there is no better way to check resource data the effectiveness of your email campaigns. After the Email A/B Testing subject line, which elements are likely to be modified?
Think about titles, descriptions, calls to action (CTAs) and ask yourself the right questions