The European Commission fine Apple EU Fines Apple and Meta for Digital Markets Act Violations. 500 million euros (about $566 million) and Meta 200 million euros (about $226 million) Wednesday (April 23), saying the companies violate the Digital Markets Act (DMA).
Apple breache the DMA’s anti-steering
Obligation by imposing restrictions that prevent app developers from informing consumers about offers that are available outside Apple’s App Store, the commission said in a Wednesday press release.
Together with the fine, the commission bahrain phone number data ordere Apple to remove these restrictions, per the release.
Apple did not immediately reply to PYMNTS’
In a statement provide to CNBC, the company said: “Today’s announcements are yet another example of the European Commission unfairly targeting Apple in a series of decisions that are bad for the privacy and security of our users, bad for products, and force us to give away our technology for free.”
In the case of Meta, the commission said in its press release that the company breache the DMA’s obligation to enable consumers to choose a service that uses less of their personal data but is otherwise equivalent to the “personalize ads” service.
Meta’s “Consent or Pay” model, which was introduce gm ceo on tariffs and gm’s ev future in November 2023 and require EU users of Facebook and Instagram to consent to personalize advertising or pay a monthly subscription for an ad-free service, does not comply with the DMA, the release said.
Another model that Meta introduce in
November, which uses less personal data to display ads, is being assesse by the commission and is not include in this decision, according to the release.
Meta responde to the decision with a statement clean email saying that the commission is trying to handicap American businesses while allowing Chinese and European ones to operate under different standards.
“This isn’t just about a fine
The commission forcing us to change our business model effectively imposes a multibillion-dollar tariff EU Fines Apple and Meta for Digital Markets Act Violations. on Meta while requiring us to offer an inferior service,” Meta Chief Global Affairs Officer Joel Kaplan said in the statement. “And by unfairly restricting personalized advertising, the European Commission is also hurting European businesses and economies.”
These are the first penalties imposed under the DMA, Reuters reported Wednesday.
The report added that Google and X may be the next firms to face such fines.