The world of SEO is volatile, attention to what the data tells you about your business. Keyword research focuses on specific keywords and how these can be used to improve the performance of specific pages within the website.
In contrast, search intent studies with
A broader focus focus on understanding general user topics and needs, analysing patterns and motivations behind searches to provide a more complete view of what users are searching for on the Internet, although they do not assign specific keywords to URLs.
In a world plagued by “Fake News
Digital businesses are threatened by “Fake Data”, sometimes as obvious as large peaks and valleys in trends, other times very subtle and dangerous.
Let’s be clear: with false data, our work is not only useless: it is dangerous. That is why it is essential to validate the data again and again. A validation office 365 database that, as the project grows and becomes more complicated, becomes increasingly slow and tedious.
It is not unusual, and we confirmed
This during the talk with all the attendees, that when we look at the time spent on these exercises we discover, horrified, that it can reach more than 40% of our dedication. A dedication that nobody wants to happen. The business or client does not value it (they take it for granted) and the analyst sees how they lose opportunities to generate value each profile must have a photo to avoid appearing fake because of the time they waste validating on a day-to-day basis.
However, this work is not
A choice Validating and, above all, qualifying data is mandatory and must be done before any other task. Doesn’t everyone validate? No. Lazy people exist and will always exist. But the consequences of not doing so are too many and have too great an impact for you to consider.
Changes that go unnoticed
Data gaps. Incorrect measurements that persist over time
KPIs that are incorrectly distributed snbd host across dimensions
Inability to believe temporal comparisons (MoM, YoY, etc.).