Start by checking the open rate of your emails; if it was lower than expected, try using a different. More attractive subject line for future emails. As for the CTR, if it was low, you should check whether the content is appropriate and relevant; check the CTAs to see if they are not drawing enough attention.
Run A/B tests to see what works best and optimize your campaigns.
Let’s look at the most basic part of email marketing in HubSpot : creating and sending emails.
In your HubSpot account, go to Marketing > email
At the top right, click create email.
A dialog box will appear in which you will have to teacher database select the type of Email you want to send:
Regular (to a segment of your contacts);
Blog/RRSS (email that is automatically sent when you publish new content on your blog or RRSS);
Automated – Of the latter type, it is worth highlighting its importance for carrying out lead nurturing and creating workflows. Thus, automatically sending a certain email once the lead has performed an action on a landing marketing elements in business page. For example, if they have downloaded an infographic, the action of sending them an email two days later can be triggered.
types of emails in HubSpot
4. Once you have chosen the type of email, it is time to select a template . In these you can make all the changes you want by clicking on each of the elements and editing them directly or on the left side .
Edit layout and content
HubSpot allows you to take numerous actions to make your content as attractive as possible .
To get started, you can use your brand’s colors and typography. It also allows you to add both video and image formats and include any CTAs you deem necessary. To add more content to the template, select a new element and gambler data drag it into the editor from the Content tab in the left panel.
To change the layout of the template , hover over an element and click on the blue margin on the left to move it to another position. Click the duplicate icon to clone the element or the trash can icon to delete it.