When choosing parameters for targeted advertising, the Malevich agency always prepares special links: audience segments – their values, our offers considered the most valuable for the selected segments – formats for future promotion, channels for transmitting information.
Special attention should be paid to the lower part of the diagram, which contains information about the procedure for searching for a target audience in social networks. It is this that helps us get a high conversion rate at a low cost.
Let’s take a closer look at methods that cannot be immediately and quickly noticed, and study how they managed to prove themselves in the implementation of our projects.
Hidden Facebook Interests How to determine
<p>Facebook doesn’t do a good job of identifying interests that help you choose your audience. When choosing ad parameters, the traditional interface may not always present visually useful topics. For example, if you search for interests that are relevant to the target audience of a workout streaming service, Facebook may only suggest various categories related to sports. This could include running, exercise, etc.
The data obtained by Facebook will
only allow you to identify an audience that has a general interest in sports. But this will not be an audience that specifically needs europe cell phone number list streaming workouts. To get the desired result, you will need to specify specific interests: Aaptiv is a program for online workouts, Fitbit is a manufacturer of gadgets for fitness, etc. The specified interests cannot be found in a classic Facebook offer. However, they can be found if you write such queries manually. Such queries are called “hidden”.
To find hidden interests, you need to use the internal functionality of the popular social network – Audience insights. This powerful How to determine analytical tool will help you get complete information about the target audience, find out its age, marital status, field of activity, and many other indicators.
For example, we need
To find men aged 30-45 who are engaged in business, financial affairs. After specifying these criteria, you can get the pages that these men prefer, find out what their interests are – commercial banking organizations, investment services, the real estate market.
From the provided list of interests, you need to select those that match our offer. They will be used when setting up advertising. For example, if you need to sell investment training, you will need to take services in the field of investments.
However, Facebook’s analytical tool does not allow you to see all interests and groups. To solve this problem, you must first come up with and prepare a list. That is of primary interest to the selected target audience. Then you will need to check each interest . Which groups correspond to it, and whether it is necessary to use it when setting up a future advertising campaign.
<p>Hidden interests will allow the widest possible coverage of the target audience, for which the market is fighting for a minimum number of direct competitors, which will significantly improve the performance of advertising campaigns. Thanks to their use, one of our projects managed to increase ROAS almost 2 times, CTR to 2.4% (was 1.98%).
Look-alike based on pixel data
One of the most common mistakes that occurs when achieving conversion during the activation of an advertising campaign is the formation of a Look-alike based on a full list of clients, all visitors to a business account. The structure malaysia data of this audience does not include the most important and solvent clients who regularly make purchases, orders for large amounts. But for conversion, you will need to get users who almost completely match them.
To achieve the desired result, obtain a high conversion rate, and a low price, it will be necessary to segment the audience. By using this method to form an audience, we were able to increase the CTR to 2.3% (the previous value was 0.7%) and reduce the CPC to 19 rubles (the previous value was 62 rubles).
Vkontakte parsers How to determine
To find a quality audience, it is not always possible to. Achieve the desired result using only the traditional functions that are available in the Vkontakte advertising account. Our agency has learned how to increase the functionality How to determine of this tool. To do this, you need to use parsers. One of them is TargetHunter. Based on the established algorithms, we receive data on user IDs according to the following criteria:
We have the ability to not only find the right users. We can also analyze their socio-demographic parameters. For example, for the topic of women’s clothing made in Korea.